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Some people who want to start their own business have no idea what to do or where to start. This leads to a ton of frustration and many wasted hours trying out one scheme after another. It's no wonder we have such a high failure rate in this industry. Well, if you're having problems deciding on a business or thinking of chucking the model you currently have going because it's sucking goose eggs, you might want to try looking in the Sunday paper for ideas. This article explains. I don't know about you, but my Sunday newspaper is less about news and more about ads and entertainment. I think I get more coupons than I get sports scores. And if I want to buy anything at all, there is probably a sale somewhere between page 1 and 101. There certainly isn't a lot of news. But that's too be expected since everything today is about the all mighty dollar. But for home business hopefuls, this is a good thing. So three cheers for the press. Okay, but where exactly do you look for ideas? Well, for starters, take a look at all those ads. Many of those products, if you look real carefully, have websites attached to them. Many of them also have products that you can sell as an affiliate. And the beauty is, many people who don't normally use the Internet, will see these ads and head straight for their computer. By establishing your own presence for some of these products, you can get a piece of the pie. Another thing to look at is the front page. Okay, I realize that there is actually news on the front page, but don't be fooled by it...there's money it that too. If you head on over to Google, you'll find something called Google Trends. These are usually hot topics in the news that range from entertainment to politics. If you think there is no money in those two areas, you need to get out of the house more. Building a business around current news events can be very profitable, especially when these events closely tie into a product. Finally, you will want to look at the want ads. If companies are hiring for certain positions, there is a very good chance that some of these positions either tie into the Internet directly (such as web designer) or are positions that require training that people could get through the Internet. There is a very fine line between online and off line these days. In fact, a very profitable business model IS helping off line businesses establish an online presence. Anyway, these are just a few ideas for browsing through the Sunday paper. You never know which one will land you a business model that can produce a solid income for years to come. To YOUR Success, Steven Wagenheim Want to cash in on the hottest money making business on the Internet today...reaching offline businesses? Not sure what system to follow? Read my comprehensive review of Easy Offline Riches at http://easy-offline-riches-review-blog.blogspot.com/ and make a minimum of $400 per sale without doing all that grunt work.

There are many things we take for granted as Internet marketers. One of them is that ALL Internet marketers really have a handle on their business. Sadly, this is far from true. As one copywriter I know put it, "Some people don't know their USP from their ROI." Well, in this article, I want to cover both those subjects because I think they're important to understand. Let's start with a USP. Many people who start a business think that people will buy their product or service simply because they are offering it. But let's be practical about this. Very few businesses have a monopoly on the market. Almost everybody has some kind of competition. So when you have something to sell, no matter what it is, there is somebody else out there selling a similar product or service. So my question to you is a simple one. Why should ANYBODY buy from YOU? Think about that for a while. How many REAL reasons can you come up with for a customer to purchase from you? If you can't come up with at least a couple, you are in some serious trouble. Because dollars to donuts, your competition has plenty of reasons why customers should buy from them. This is why it is so important to come up with a USP or universal selling proposition. Take a look at some of the top commercials on TV for some of the biggest companies and you will notice some kind of slogan or catch phrase that neatly sums up their USP. With Geico, it's "15 minutes could save you 15% or more on your car insurance." With Burger King it's "Have It Your Way" inferring that you can get your burger any way you like. These are all USPs and they're important to helping define your company. So if you don't have one, get one. Take a look at your product or service and see what makes it stand out. Okay, real quick about ROI or return on investment. Too many marketers get too hung up on sale dollars without actually looking at their ROI. We see this all the time with big PPC marketers bragging about $10,000 sale days. What they don't tell you is that those days cost them $9,500 in PPC costs. The ROI is almost non existent. Personally, I'd rather make $200 a day without having to spend the money to get it. Remember, your income doesn't come in right away. There is a lag between when the sale is made and the money is actually in your account. In the meantime, those PPC costs have to be paid...BEFORE you get your money. Cash flow, or in this case, negative cash flow, can kill many businesses. It's not how much you make. It's how much you actually get to keep and how much you had to spend to get it. You should always be looking at your ROI. If I can get a higher ROI with a cheaper product, I'll take that over a negligible ROI from a higher priced product...especially if I have to spend a fortune to promote that higher priced product. Anyway, there you have it...a couple of quick thoughts on USP and ROI. Do YOU know one from the other? To YOUR Success, Steven Wagenheim Want your own business right out of the box and cut your startup time down to zero? Check out my site at http://www.stevewagenheim.com/biab/ and get your own business in a box for literally pennies.

Probably one of the biggest problems for a beginning copywriter is deciding what to charge for a sales letter. There are many obstacles here, not the least of which is the fact that they're brand new. Well, I'm going to go over pricing strategy in this article. Feel free to pick out the one that suits you best. If you're looking for the simplest pricing strategy, then you're talking about coming up with a firm price for a sales letter...period. Whether that price is $1,000 or $10,000, that's the price for a sales letter. Okay, the problem with this strategy is this. If you stick to a firm price, especially if that price is low, due to the fact that you're just starting out, you can find yourself doing more work for the same amount of money. Let me give you an example. Let's say that you get a request for a sales letter. It's a very simple one. It's one ebook, 50 pages long. It's not very involved. It won't take you long to read the book OR write the sales letter. It's your first assignment so you decide to charge $1,000 for that letter and then decide that you're going to charge that for all your sales letters...at least at the beginning. Now, your second sales letter request comes along and it's for an ebook that's 150 pages long but also contains the following bonuses: 4 ebooks 1 video 1 MP3 That is a TON of material to go through and will probably take you five times as long to go through the material and write the sales letter as your first job. You're still going to charge $1,000 for this sales letter? Do you see where the problem is with coming up with a standard price? The same thing is true in reverse. Somebody gives you the above job, you charge $5,000 for it and then the next guy gives you a single ebook and you charge the same $5,000? I don't know about you but I'd feel kind of funny doing that. But to each his own. Anyway, this is why I believe in pricing for the job. Not every copywriter does this. Some have a firm price and that's it...no matter what the job. But you will find that these are the more established writers. When you're first starting out, I think you need to be a little more flexible. This is just my opinion and not to be taken as fact...just something to consider. To YOUR Success, Steven Wagenheim Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

There is nothing more frustrating, when it comes to SEO, than slaving over your site in an attempt to get it up the ranks of the search engines, only to find that your competition for those keywords is King Kong. This has nothing to do with how many competing sites, which is something marketers concern themselves too much with, but how strong the top sites are. This article is going to give you some guidelines in dealing with this problem. Okay, so what ARE you looking for? If you're going to go up against the big guns for a keyword phrase, how big is too big? Well, everybody has their own idea about this. There is no right or wrong. I can only tell you what I have found to be true from my own experience in taking on the big guns. Naturally, your mileage will vary so test these numbers for yourself. First thing I look at, even though Google says it's not as big an issue as it was, is page rank. I am still seeing, whether this is a coincidence or not, that the top sites USUALLY have very high PRs. Naturally, this will vary from niche to niche and keyword to keyword. However, I have found that if a top site for a keyword has lower than a PR 4, I have a decent chance of knocking it off its pedestal. Don't get me wrong. It will take some doing, but it is possible. Next thing I look at is backlinks. This is a little harder to gauge depending on how quickly you are able to generate them to your own site. Now, backlinks really cover a broad range of numbers. The other day I was researching a site in a very competitive niche that had over 4 million backlinks. I certainly wouldn't want to go up against that baby unless I had some big guns behind me. Okay, so what IS a workable number for backlinks? I have found that if I tackle sites that have fewer than 50,000 backlinks, I stand a pretty good chance of knocking them off. However, you can't just look at the top site. See, most search engine users who are not marketers will leave their browsers at the default and get about 10 sites per page. Most people won't go beyond page two, if that. However, that means that if you can even just beat out site number 10, you can get on page one. Think that's not big? Trust me...it is. You don't have to be the top site to get hits. What you need, once you get on page one, is a killer description for your site. And that is handled through proper SEO of your description tag. Most web site owners don't really understand SEO and their site descriptions are horrible. By making sure that YOURS is on the money, you WILL get your share of visitors. Anyway, there you have it. How to scope out your competition and figure out if they're worth tackling or not. To YOUR Success, Steven Wagenheim Is your site sinking like a dead weight in the SERPs? Want to get your site to the TOP of the SERPs? Pick up Kurt Melvin's Think Links. You can read my complete review of the product at http://stevewagenheim.com/blog/internet-marketing/review-of-think-links-for-seo.html

Know what? Internet marketers could learn a lot from TV? Have you watched the season premiere of Lost? If not, you should. Talk about mystery. That show has it in spades. So what does this have to do with Internet marketing? Well, by adding a little mystery to your campaigns, you just might get prospects more interested in what you're promoting. How do you do this? This article explains. Let's start with articles since this is such a great way of generating traffic to your site. Let's say you have a blog and you've decided to put articles up on it in order to attract prospects. But you want them to come back for more. How do you do this? Well, a great way is to start an article series where one article leaves off with a cliff hanger. In other words, after going into detail on whatever solution to a problem you're writing about, you end the article with something like this... "But that's only one way to treat this problem. Did you know that there is a solution that dates back to the early 1700s that has literally been lost to the world? In my next article in this series, I'm going to reveal that solution for the very first time in over 300 years." Okay, it's a little over the top but you get the idea. This is going to have people wondering what this solution is and they're going to look to see when that article is posted. But why keep them wondering indefinitely? Why not have, under the article, a little blurb that reads something like this? "Want to be notified when the next segment is posted? Sign up for my newsletter below and you'll be notified as soon as the article is published." This is a great way to build your list in the process. Let's now take pay per click. How can we inject a little mystery into a pay per click ad? Well, probably the best way is to word your ad in the form of a question. You might try something like this... "Want To Know The Best Way To Treat (insert problem here)?" This adds a little bit of mystery. Prospects are going to be curious to know what that best way is. Curiosity is one thing that gets the better of all of us. It is almost unavoidable. Play on that curiosity. Tap into that need to know what they secret is. Lost is the master of doing this. With all the back and forth and twisting story lines, you can't help but want to know what's coming next. Yes, Internet marketers could learn an awful lot from TV. To YOUR Success, Steven Wagenheim Want to make money TODAY without spending a DIME? Check out my site at http://www.hottrendsdaily.com/ and find out how.

Something really odd happened to me the other day. Over at the Warrior Forum, one of the members started a thread asking who our favorite copywriters were and put up some letters to read. I read one of them and was left stone cold dead. Now supposedly, this was supposed to be a good letter. Yet, it did nothing for me. And this got me thinking. When we get ideas for our own sales letters, how do we know that the ideas we're getting are any good? One very acceptable form of copywriting is through the use of swipe files. This is where we take bits and pieces of other sales letters (with permission of course) and then tailor them to our own copy. Some copywriters have swipe files that are 100 yards long. And that's all well and good. But how do you know what's good to even swipe when you reach a point where sales letters leave you deader than a door nail? Well, to answer that question, we first have to understand why this even happens. As you write more and more and as you see more and more salescopy, it is inevitable that you're going to start to get a little bored. After all, after a while, you've pretty much seen all the tactics. Nothing is really new. Suddenly, everything starts to blur. Sure, the lousy salescopy stands out because it has poor headlines, or no headlines at all, focuses too much on features and not enough on benefits, doesn't have testimonials, no bullet points and doesn't make an attractive offer. But what about the rest? How do you tell a great sales letter from one that is just good or okay? With those sales letters, it comes down to the crafting of the words, or how they push your buttons. Problem is, when you're so jaded with salescopy, those buttons become harder to push. While you can intellectually see that the sales letter is well written (has all the necessary ingredients) you really can't tell HOW well written because you're not feeling it. So, again, the question is, how do you tell? YOU can't...but others can. Those who are NOT so jaded can read that sales letter and feel the emotion...if it's there. So what you need to do (no way around this) is put that letter out there and find out what others think. But don't put it out there to other professional copywriters, because they could be as jaded as you. Put it out there to regular people and see how THEY react. That is the ONLY way to tell. To YOUR Success, Steven Wagenheim Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

Human beings are a stubborn lot. We just don't know when to realize that we're fighting a losing battle and it's time to take our marbles and go home. I am just as guilty of this as anyone else. Well, in this article, I'm going to give some examples of losing battles and then sum it up with some common sense advice. Take this advice for what it's worth to you. Hypothetical situation number 1 - You decide that you're going to take your marketing to a forum. Let's say you're in the health niche and you go to a health forum. You setup your account and place a link to your site in your signature and start replying to posts and even starting some of your own threads. Turns out that this particular forum doesn't allow links in signatures. So they delete all your posts and ban you from the forum. No warning, no nothing. Your first impulse is to join under another name. Don't bother. They've got your IP logged, they know your style from your previous posts and besides, you can't promote anything there anyway, so what's the point? This is a losing battle and not worth fighting. Move on to another forum and make sure you find out FIRST if they allow signature links. Hypothetical situation 2 - You have a customer who emails you about a product you sold him. He's not happy with it and writes you a very nasty email. He doesn't ask for a refund but he demands that you make some changes to the product or add a few things. Okay, so you agree to do this. You make the changes and send him the new version. He writes back. He's still not happy with the product and demands more changes. So you make them as well. Finally, after about four go rounds of this, you realize that this person is never going to be satisfied. This is where you have to stop the fight and refund his money. Otherwise, this is going to go on forever AND he's going to expect this with any product you sell him. Hypothetical situation 3 - A forum on the Internet is posting derogatory things about you. So you write to the forum and to the hosting company asking that the posts be taken down. They comply one time. But it starts all over again, so you go through the whole thing all over again. Finally, you get a reply back saying that the comments posted are protected under some act (yes, it's true) and that there is nothing you can do about it. They refuse to take down the offensive threads. Unless you have some really high priced lawyers and can prove that these comments are hurting your business, this a battle you are best to just leave alone. These are just a few of the many examples I can give you. The bottom line is this. When you see you are confronted with a situation that you can't win...let it go. You will end up spending unproductive time on something that is futile instead of spending it on actually building your business. So you are doubly hurting yourself. Know when to throw in the towel. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

Okay, maybe I'm just having a bad day. Truth is, I am in a pretty foul mood today because of some annoyances that are really starting to bug me. But I have to ask...is there a point to all this? You probably have no idea what I'm talking about, so okay...I'm going to try my very best to explain what I mean and where I'm going with this. It just might change how you feel about Internet marketing in general. Each of us has different methods for marketing our products. Some use PPC, some articles, some ad buys or whatever. Some people build lists, some don't. Some participate in forums. Heck, some start their own forums. And as far as products go, we each sell different things. Some people are in health, some in music, some in debt (literally) and so on. Some people don't even sell products but instead sell their services such as copywriting, graphic design, programming and so on. We all do our own thing. And if you're in the make money online niche, you do it with a whole bunch of other people who are doing it to you too. You sell John Doe your niche product and John Doe sells you his pay per click product, or whatever. The money keeps going around and around and around. It's like one big incestuous pool. So I have to ask...what's the point? Are any of us REALLY doing any good? Are we REALLY fulfilling a useful purpose? Does any of this REALLY matter other than to bring money into our bank accounts and feed our families? Because if that's all we're doing, let me tell you, there are easier ways to do it. Sure, the opportunity, as an Internet marketer, is virtually unlimited. I know people making seven figure incomes. But so what? How much money does one person REALLY need? I sometimes get the feeling that all of this, in the grand scheme of things, when you're taking about world hunger and war and all that other nasty stuff, is pretty meaningless. But then I think about some of the marketers out there who take a good part of their hard earned money and donate it to worthy causes. And then suddenly I realize that maybe we ARE doing some good. There is a point to this rant. If you're making money through Internet marketing just for money's sake, you might want to sit back for just a moment and think about how you can make a REAL difference. Hopefully...I've made my point. To YOUR Success, Steven Wagenheim Please donate to a charity of your choice. Then, after you've done that, reward yourself by visiting my blog at http://www.stevewagenheim.com/blog/ and getting yourself a 6 figure education for nothing. That's my donation to YOU.

I get some of the oddest questions. And quite honestly, sometimes I don't understand them. "What is this for?" is probably the oddest of them all, especially when I have made it crystal clear what the darn thing is for. It's actually IN the description. Anyway, this problem has taken me to this article, which I felt was a must to write. It's on getting that "thing" to do the job it's supposed to do...whatever that thing is. Okay, if you're lost, don't worry...I'm going to explain. As you know, there are many "things" that we use in our Internet marketing to get a particular job done. I'd like to think that these things are self explanatory, such as a sales page. A sales page's job is to get the person reading it to buy the product that the sales page is selling. Okay, maybe that one is really easy and most folks have no problem with it. But then we have things like articles. What is the purpose of an article? Ah...that is where we run into some really gray areas. See, every marketer has a different purpose for the articles they write. Some marketers do it strictly for branding purposes. They write in order to get information out there and establish themselves as an expert in that area. Other marketers use articles to indirectly get people to their opt in or sales page in order to ultimately make a sale. Regardless of the reason, YOU need to track your results to see if those articles are doing their job. If you're looking for branding and name recognition, are people talking about you? Does your name come up in forums as an authority on YOUR subject? Do people write to you asking you questions? Do you get asked to speak at seminars? If none of this is happening, then it is quite likely that your branding campaign is not working. The sales issue, if that's your ultimate goal, is easier to gauge. Either you're making sales or you're not. Simple stats can tell you that. What about if you make videos? Well, videos are really nothing more than visual articles, so the same thing can be said about them. Either you are using them for branding and name recognition or for sales. Are you getting views for your videos? Are many people watching them or just a few? If just a few, maybe you need to circulate your videos more by submitting them to more video sites. Again, you'll know whether or not your videos are doing the job similarly to how you would know with articles. I could keep going but I think you got the point. Each part of your marketing arsenal has a job, or maybe several jobs to do. If you don't understand what that job is, and forgive me for my bluntness, why the heck are you using it? Too many marketers just do things because they are TOLD to do them. That's like the sheep being lead to the slaughter. If you don't understand what something is for...ask. Nobody is going to shoot you for doing so. At least I won't. To YOUR Success, Steven Wagenheim Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.

If you visit and home business forum and listen to some of the stuff being passed around as "law" you'd probably think that 90% of what you're doing is a waste of time. I know that I have personally felt that way on more than one occasion. And then I got smart and realized that there are a lot of ideas being passed around as fact that don't hold water. Misconceptions and assumptions are going to kill you in any area of life. But in the area of running your own home business...they'll bury you. This article explains. Let's start with assumptions because they're easier to define. Probably the worst assumption is that just because somebody has success doing something, that means YOU are going to have success doing it too. I hear this all the time. Some wet behind the ears marketer proclaims that starting an offline gold business is easy money because offline people aren't Internet savvy. What they don't tell you is that in order to approach offline people, you need some real solid social skills. Many people do NOT have them. So offline gold becomes more of an "offline nightmare." Unfortunately, there are variables to everything we do. Just because John Doe is able to run a successful membership site model for his home business, doesn't mean that John Smith will be able to do the same. Maybe John Smith doesn't have the technical knowledge or the discipline or any one of a number of skills required to run a membership site. Don't assume that just because somebody else can do something and is successful doing it that it means YOU will be successful as well. Assumptions will kill you. Misconceptions are a little murkier simply because very few people can agree on what a misconception is. For example, many people believe that there is a duplicate content penalty for submitting an article to more than one site. While Google itself has verified that this is not true, there are people who can show proof that it is. You have to be very careful about even deciding what a misconception is. Unfortunately, many of these are not so cut and dried. And therein lies the problem with avoiding them. This is why misconceptions are probably the biggest cause of home business failure, especially when somebody tackles a particular market when in reality, there is a great misconception about this market having any disposable income to spend on YOUR product. Unfortunately, this misconception doesn't come to light until AFTER you have invested time and money into your business. That is why it is CRITICAL that you do all your research yourself and not rely on the word of others. By avoiding misconceptions and assumptions (admittedly not easy to do) you can give yourself the best chance of actually succeeding with your home business. To YOUR Success, Steven Wagenheim Want to give yourself the best chance of avoiding home business failure? Read my totally unbiased review of Carbon Copy Pro at http://stevewagenheim.com/blog/internet-marketing/review-of-carbon-copy-pro.html and get yourself a home business that you can honestly succeed with.