I love writing comparison articles. It doesn’t matter if both things I’m comparing are great, garbage, or one of each. Each scenario provides ample opportunity for me to sharpen my writing chops and really dig into some juicy adjectives. There is an art to writing a comparison article so that the reader is informed but also not put to sleep at the same time. You want them hanging on your every word. Here is how you do it.

You’re going to break your article up into four main sections. The first section of the article, you’re going to begin with talking about the general topic itself. Let’s say it’s blenders. Then you’re going to tell the reader that you’re going to compare the two leading blenders on the market today to see which one stacks up better. In your title of the article you might have something like “Blender A Vs Blender B…Which One Wins The Prize?” This will certainly get somebody’s attention if they’re into blenders.

In your next paragraph, you’ll pick item one. You’ll do a complete review of the item, going over the pros and cons of it. Refer back to my article on how to do a pros and cons article if you’re not sure how to pull this off. While writing the paragraph, you want to put a lot of emotion and description into it. If you have strong feelings about the item, state them. For example, in regard to the blender, if you think blender A stinks, you might want to say something like, “This blender couldn’t puree my morning oatmeal” or something like that.

You’re going to follow the same procedure for the second item that you’re comparing, except in this paragraph, you’re going to make direct comparisons. For example, you might say something like, “Where blender A couldn’t puree my oatmeal, this sucker can puree a steel bolt.” Naturally, that’s a bit of an exaggeration, but your readers will get the message. Now, if it’s reversed, where blender A is better, then you’ll reverse the statement to read, “Where blender A could puree a steel bolt, this piece of junk couldn’t puree my morning oatmeal.” You always want to be in compare mode for the second item.

In the final paragraph, you’ll give your overall recommendation. You might want to give each blender a rating from 1 to 10. You might want to tell your reader that there are actually better blenders that aren’t even mentioned anywhere, and then list a few. Give alternative choices, or point out where these blenders can be purchased.

The above outline should get you through just about any comparison based article and keep your reader hanging on your every word.

To YOUR Success,

Steven Wagenheim

Want to write articles that get people’s attention and can earn you up to $200 per article written? Then check out my Complete Article Writing And Marketing Guide that you can find at http://www.honestincomeprogram.com/tcawamg.html – This is my own book that I wrote from over 30 years of writing experience.