This article is going to tick off a lot of people…and that’s fine. But let me tell you something, there is more to being a good article writer than just being a good writer. No matter how good you are, if you don’t know your target market…how they think and feel…you’re dead in the water. This article is going to get into this subject in some detail so that you understand what I’m talking about.

Probably the best way to explain what I mean is with examples. So let’s say you were going to write an article for the music production niche. I’m talking about people who are into producing music videos or maybe even doing local club gigs as DJs. What kind of people do you think you’re going to be dealing with?

Do you think you’re going to be dealing with some stuffy middle class guy in a suit who does the 9 to 5 thing and wouldn’t know a good time if it bit him in the rear, or are you going to be dealing with somebody who considers themselves cool and hip? I know one thing. If I were writing an article on how to do hip hop grooves, I certainly wouldn’t talk to these people like I was giving a lecture at Harvard. I’d put them all to sleep. So I’d want to learn their lingo and how to talk in a language that THEY understand.

Now let’s do a total 180. Let’s say we’re writing an article on some serious health issue. Let’s say it’s cancer and we’re going to be covering what it is, what causes it and what treatments there are. You certainly aren’t going to start your article with, “Yo momma, you got a bad case of cancer?” I think your target market would probably be shocked at best and offended at worst. My point is, there is a tone that you need to take depending on who you’re writing for.

But tone is only part of the problem. You also have to know what these people want. What are they looking for? What is their biggest concern? That is what you have to focus on when you write. Somebody suffering from cancer is not as much concerned with what the different types of cancer are and what the history of cancer research is. They want to know how they can get rid of this horrible disease. So if you start bombarding them with a lot of irrelevant information, no matter how well written, they’re going to tune you out.

Bottom line is simple. You need to understand your target market and what makes them tick. Otherwise, no matter how well written your article is, you’re not going to reach them.

To YOUR Success,

Steven Wagenheim

Want to write articles that get people’s attention and can earn you up to $200 per article written? Then check out my Complete Article Writing And Marketing Guide that you can find at http://www.honestincomeprogram.com/tcawamg.html – This is my own book that I wrote from over 30 years of writing experience.