Well, the gravy train is about to stop running. The free ride is over. The glory days are gone. Copywriting as we know it is dead. Long live copywriting. Think I’m being a little over the top? Check out the new FTC regulations and then tell me that I’m over the top. I’d say about 90% of the copy that you’re used to seeing is now illegal or will be…very soon. So what are YOU going to do as a copywriter? Are you still clever enough to write compelling copy that will turn prospects into buyers? If you’re not sure, you might want to read this article.

Let’s start with what you CAN’T do anymore, because this is going to be a big hurdle to leap over. You can no longer include testimonials in your copy that have people talking about the results they’ve gotten with your product. The reason you can’t do this anymore is because you now have to include what the average results are. And the truth is, you have no way of knowing what the average results are unless everybody who ever bought something off of that sales page reports back to you. Good luck with that. So effectively, the testimonial is dead.

But it doesn’t stop there? See, the personal story (an effective copywriting technique) is also going to be treading on very thin ice. I don’t know how strictly the FTC is going to be adhering to their new guidelines, but if it’s as strict as I think it will be, then personal stories on sales pages are also going to be off limits unless you specifically point out that while YOU have had these results, the average person will have different results. Again, you have no way of knowing.

That doesn’t leave you with a heck of a lot to sell your product with. No testimonials claiming results and no personal stories claiming results. We all know that features don’t sell. But guess what? They’re going to have to…and fast. Either that, or you’re going to have to come up with some creative ways to get people to buy your product without getting the FTC on your case.

So again I ask, are you clever enough to pull this off? What, you’re coming to ME for answers? How’s this for an answer?

Tell the truth. Be totally up front with your copy. If work is involved with your product, say so. I think the buying public is fed up with all the hype and lies, which is why we’ve got these new rulings in the first place. So yeah, that’s my solution to the problem.

Tell the truth.

Those who can do that in a clever way will be the new top copywriters of this era of honesty in marketing.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.