A question I get asked a lot is, “What’s the perfect sales letter?” Well, let’s get one thing out of the way. There is no such thing as the perfect sales letter. If you think I am kidding, when you read the next paragraph in this article, you will understand why this is true. The only thing we can do is strive for a sales letter that gets the job done as best as possible.

Okay, so why is there no such thing as a perfect sales letter? Well, let’s look at it this way. A really great sales letter is one that converts at about 7% or more. Most good sales letters convert at about 2% to 3%. Think about this, even at 7%, that means that 93% of the people who read your salescopy DON’T buy the product that it’s promoting. Heck, 80% of the people who read it don’t even go beyond the headline. So you can forget about writing a perfect sales letter. It doesn’t exist.

The reasons why the perfect sales letter doesn’t exist aren’t important. Here is what is important. A well structured sales letter is one that makes sales, period. If you convert at 2%, you’re doing a fine job. The key is to generate traffic. Do enough of that and 2% will bring in some nice figures. Again, the key is constructing a letter that at least gets you that 2%. How do we do that?

It starts with a headline that makes prospects want to read the rest of the copy. If they don’t read beyond the headline, it doesn’t even matter what the rest of the copy looks like. So that’s the first key…a great headline. After that, you want to tell the prospect a compelling story that gets him into the copy itself. Nobody can resist a good story. The better the story, the better the results.

Then there is the offer itself. The offer has to be so compelling that only a fool would pass it up. This is supported by a strong guarantee, some great testimonials and by pointing out the benefits that the prospect is going to get by purchasing. In other words, what’s in it for them? If you don’t show the prospect what is in it for him, he won’t buy. It’s that simple.

Finally, there is the call to action which must be one call to one action. Don’t have the prospect doing a bunch of different things. This is only going to confuse him. The call to action must be firm. You practically have to put the words in the prospect’s mouth.

If you follow these few basic tips, you’ll put together a sales letter that WILL get the job done.

To YOUR Success,

Steven Wagenheim

Discover How YOU Can Write 6 Figure Copy For Pennies…And Save Up To $15,000 In Copywriting Costs For Yourself. Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.