Lots of beginning copywriters think that it’s all about the written word and nothing else matters. Let me tell you something, the quality of your writing is only part of the battle when it comes to writing a sales letter that actually converts. Trust me, there are plenty of great writers out there. You may very well be one of them. But what separates the great writers from the successful writers is what the successful ones do that have very little to do with their writing. This article is going to share some things that every successful copywriter does to improve his conversions.

For starters, and this is where most people fall way short, they test everything. I’m not talking about just one or two things. I mean EVERYTHING. For example, they’ll write a sales letter and then make an exact copy of it except for one thing, the headline. They’ll test one against the other and see which converts better. But they won’t stop there. They’ll also test multiple prices points, closings, formats and so on. They’ll make every effort to get their sales letter to convert better without really changing the content of the letter itself, at least not much. Testing is the critical key to improving conversions.

But it doesn’t end with just testing. A successful copywriter will also keep up with the latest trends. For example, just recently, it was discovered that a certain kind of introduction works better than others. If you’re not reading the latest copywriting news, you wouldn’t know about these things. In addition to this, a successful copywriter will read the copy of other successful copywriters to see what they’re doing. If somebody is using something that works, why not use it yourself? You don’t have to reinvent the wheel. Just apply the principles to your own niche.

Neither of these things has much to do with the quality of your writing. It’s simply a matter of keeping your eyes open for what’s going on and testing your own copy to make sure you’re getting the most out of it. There are plenty of tools out there that can help you do this plus a lot more. In my signature is a review of a great resource for keeping up with what’s going on and improving your own copy.

Like I said…come prepared or be prepared to fail.

To YOUR Success,

Steven Wagenheim

Want to get a copywriting toolkit that will ensure your copy is as solid as possible and give you all the tools you’ll need? Read my review on Copywriter’s Toolkit at http://copywritinghowto.blogspot.com/