One thing I never try to do is get my copy perfect on the first try. I’m going to explain why in a moment. But the main purpose of this article is to show you how I go about fine tuning my copy after I’ve done the initial draft. I’m going to give you some hypothetical examples that will hopefully get the point across. So sit back, grab a cold one, and get ready for fine tuning 101.

First of all, let me start off with why I don’t try to get my copy perfect on the first try. The reason is going to shock you. Ready? Because you can’t. I don’t care how much you slave over that sales letter. You’re never going to achieve that killer conversion rate right out of the box unless you are some kind of copywriting genius. And I don’t know about you, but with all my success, I am NOWHERE near that level yet. I doubt many are.

What I try to do is just get down a workable sales letter quickly, one that can then be molded into something great. But how do I do this? The process is really very simple. In fact, some might say that it’s systematic to a point of being dull. Well, nobody said all of this copywriting stuff was fun. Some of it is quite tedious.

After I get my initial draft written, I then take the copy one piece at a time, starting with the headline. Why the headline first? Because it’s going to account for about 80% of your conversions. I’ll look at what I have and then come up with about three or four variations. I’ll then do some split testing on them until I get enough traffic to make a determination as to which one is the best. I won’t touch one piece of the rest of the copy.

After I’ve come up with a good headline, I’ll then work my way down to the first paragraph and do the same thing, coming up with three or four alternatives. I’ll continue the process with the bullet points, testimonials, closing, PS and so on. Yes, it’s a very long and involved process. But ultimately, what happens is that you end up with all these different variations combined into one sales letter that, hopefully, gives you your best conversion ratio.

This kind of testing can take weeks or even months depending on how much traffic you’re getting. Naturally, it’s always easiest to test sales letters like this on a domain that is getting thousands of visitors a day. That way, you can usually come up with your best version in a matter of days.

Like I said, it’s not glamorous, and it can be quite tedious, but if you want top notch copy, this is the best way to fine tune it to get it to that point.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.