You really need to stop by some of the copywriting forums. There’s a lot more floating around in them besides witty copy. Truth is, copywriters are pretty smart cookies. One of the discussions we had just recently was about belief in ones self. It was then that I realized that part of the reason for my success is because I DO believe in myself. In my opinion, that is half the battle. This article explains.

One of the biggest problems beginning copywriters have is not so much learning how to write a sales letter. I could train a monkey to do that. No, an even bigger problem is confidence. Think about it. You’ve just learned your craft and you’re looking for your first client. You have absolutely NO track record and no samples to even show a prospect. It’s not a lot to work with. Well, there are some things you can do to get over this hurdle.

At the top of the list, create a fictional product. Create some features and benefits for it and then write up a mock sales page. Just because it’s not an actual sales page for a real product doesn’t mean that it doesn’t have validity. It certainly shows off your skills as a writer. Then, take the sales letter and include it in your portfolio. That way, if somebody wants to see samples of your work, you can show them. You can even say, “These are sales letters that I have written for myself.” You’d be absolutely telling the truth. The prospect can then decide if they think your writing is a good fit. But get something down on paper.

After you’ve done that, the next step is to actually read your work and compare it to what’s out there. Does it stack up? Is it as good? If it’s not, work on it. But if it IS, then understand and realize that you have JUST made it to the level of copywriter who can confidently charge people for your services. The key here is you MUST believe in yourself. You have to present yourself to the prospect with confidence. You have to assure him that you can do a professional job.

Here is the bottom line. If you don’t believe in yourself, why should anybody else? I’m not saying you have to lie to people. You can even tell them that you’re just starting out. But through the samples you give them you can assure your prospects that you are more than capable of doing the job. And then, after you have finished the job, and hopefully it produced a successful campaign, you can then build on that confidence and approach other prospects. Success builds on itself. All you need to do is just get it started.

If this sounds easier said than done, it’s not. We are all just people. Nobody is any better as a person than anybody else. If you remember that, you’ll realize that you’re just as capable of taking on that copywriting job as anybody else.

Don’t you EVER forget that.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.