Sitting down to write a sales letter can be an overwhelming task, especially if you’re writing one for a high end product that you know you’re going to have to write a pretty long letter for. Sometimes just deciding how to start can be hard enough, let alone know how to finish it. One great way to come up with a crystal clear sales letter that does the job is to write an outline first. This article will hopefully give you some ideas in this area.

The best way to create an outline, ironically, is to use one of the features of writing copy itself…a bullet point. In the case of an outline, you’re going to need quite a few bullet points. You need to sit down and think about what it is you want to say in your sales letter and in what order. There is no one way to do this. Thus, not all outlines are going to look alike. Let me give you an example.

Let’s say that you’re writing a sales letter to promote an online course that teaches people how to play the piano. You understand what’s involved in the process, such as learning how to read music, fingering, exercises and so on. All you need to do is present the course in a step by step manner through your copy. So in this example, I might first start off with my headline telling the prospect what benefits they can expect to gain from this course.

After the headline, I may start off the actual copy with my story of how I became proficient at the piano. People love reading stories. If it’s an interesting one, they’ll be hanging on your every word. After the story, you might want to go into the specifics of the course itself and what the prospect can expect to learn. You might want to follow this up with a few key bullet points detailing what the prospect will learn.

The next part of your outline you might want to include some testimonials from people who have already taken the course. Testimonials can go just about anywhere in your copy, so your outline might want to break up the testimonials…something like this.

copy
testimonials
more copy
testimonials
more copy
testimonials

And so on. You don’t need to have all the testimonials in one place.

After the testimonials, you might decide to make your offer. Tell the prospect what you’re giving them and at what price. Finally, finish up the outline with the actual call to action.

The above is a simple outline, but it’s very effective. The point is, if you map all this out before you write one word of copy, you’ll find that your sales letter will flow quite nicely.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.