Everybody says that the way to make your copy sell is to hype it up big time. Well, I’m not arguing with the fact that hype does in fact sell. However, if you use hype incorrectly, it can actually weaken your message. If you’re not sure what I am talking about, I’m going to give you a specific example in this article that will clearly show you how sometimes hype is less. Keep reading, as I am sure this may be one of the most interesting articles you’ve read on this subject.

Let’s take your typical money making product in Internet marketing because let’s face it, that’s where most of the hype comes from. Now, let’s come up with a really hype filled headline. One that we are really sure will blow people right out of the water. How about this one?

“Discover how to get tons of opt ins into your list and have the gurus begging you for a slice of it.”

There, that’s hype filled enough, don’t you think? It’s also garbage. Why? Well, let’s examine it.

Tons of opt ins. What’s that? How many is tons? Are we talking hundreds, thousands, millions? It’s a very non specific number so we really don’t get an idea of what this person is talking about when we say tons.

What about the next part? Have gurus begging for a slice of your list? Are you kidding? In what lifetime is THAT going to happen? As great a list as you might generate, you’re not going to get gurus to beg you for it. They have much better things to do with their time.

The truth is, this headline, as hyped up as it is, stinks.

This headline would have been so much better.

“Discover how an out of work truck driver created an opt in list of 3,271 people in less than 30 days.”

Now that’s a GREAT headline. Why? For starters, it talks about a specific person who you wouldn’t normally associate with list building…a truck driver. You mention he was out of work so that means he was really down on his luck. But most importantly, you specify how big his list got and in what time frame. That is VERY specific and THAT is what makes a great headline.

And the ironic part is, this may actually not even be hyped up. This person probably actually accomplished this. The headline has credibility. It’s solid.

So the next time you think you have to hype your copy up to the starts, please refer back to this article.

It just might save you a lot of frustration down the road.

If you’d like more great tips on writing great copy and save $2,500 to $15,000 in the process, check out the link in my signature. You’ll be writing great sales letters in no time flat.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.