You have to love copywriters. They’re always finding new things to play around with in order to increase conversions to their sales pages. One day it’s headlines, the next day it’s bullet points and so on and so on. Well, the recent fad has been to mess around with buy now buttons. You know, those little things that prospects click on that take them to the order page. There seems to be a fascination with these little buggers of late. And word has it, the “Add To Cart” version is kicking some serious backside…especially if it’s a certain color. Okay, enough of the madness. This article is going to give you the non hyped truth about these buy now buttons so that you don’t go crazy with them.

I think it was Perry Belcher who first came up with the idea to change the “Buy Now” to the “Add To Cart” variety and reported that the results were fantastic. The conversions increased significantly. So everybody started jumping on the bandwagon and changed their “Buy Now” buttons to “Add To Cart” buttons. Well, almost everybody. This old fashioned copywriter, after some testing, saw that the results weren’t what everybody was raving about, not to say that the button can’t work well in SOME instances.

And therein lies the rub to this whole bit of insanity. See, everybody’s business is different as it their target market, product and sales page. There are WAY too many factors involved with conversions to just make a blanket statement that changing your “Buy Now” button to an “Add To Cart” button is going to increase conversions, not that that’s what Perry said. All he said was it increased for HIM. That’s the key to all this. Each person is going to have different results. My results were less than stellar. So I went back to my original button, which if you want to know, isn’t a buy now button. What do I use.

I don’t use a button at all. I use a text link that says “Download Instantly.” Let me tell you, from my testing, it works MUCH better than the button. But that’s only for MY testing. Again, you have to test and see what works for YOU. Everybody will be different. You might want to try the “Download Instantly” text link. See how it compares to the button you were using. It might work better and it might not.

It’s all about testing. There are no absolutes in this business.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.