Comments on: Copywriting Tips – The Death of the Testimonial

By: Mike Considine

Mike Considine — Thu, 08 Oct 2009 12:32:51 +0000

So let me get this straight… the FCC decided to spend it’s recourses to regulate the internet marketing community while, it looks the other way and says nothing about all the political advertisements on TV… weather it be the past election or healthcare, BOTH sides of these advertisements can’t be true. One side or quite possible both sides are lying to the general public and this is false advertisement.

I almost put up a website during the elections to try and muster up public outrage of the out right lies that we as Americans were being feed, without the FCC saying anything. I still say that the American people should organize and pressure… no DEMAND that they pass just ONE law that would do more to save this country than any law ever passed.

OUTLAW ALL Lobbyists!

By: admin

admin — Thu, 08 Oct 2009 02:34:31 +0000

Gareth, not a lawyer so I can’t answer that. It’s something that does need to be looked into though.

By: Gareth

Gareth — Thu, 08 Oct 2009 02:09:11 +0000

so what about those of us outside the USA but using US hosting ?

By: Jeff Henshaw

Jeff Henshaw — Wed, 07 Oct 2009 23:56:07 +0000

Thanks for the heads up again Steve, but I was already aware of the legislation.

Personally, I won’t lose any sleep over this.

If you are in the Internet Marketing business, a huge niche though it is, you soon get to know who is friends with whom and who is JVing and so on and so on.

Heck when I see the latest must have promotion, I could write ten variations of one testimonial (that I made up myself out of the blue) and low and behold very similar testimonials appear on the pre-sell and sales pages for that promotion.

We, as Internet Marketers, may use testimonials, but we are hardened to their persuasiveness, although I accept that this will not apply to newbies.

I think that this legislation is aimed at protecting the average consumer who obviously, is outside of the IM niche, but nevertheless needs to be ‘protected’ against unscrupulous advertising. After all, they are in the majority, no matter where in the world you live.

Just my thoughts,

Regards,
Jeff Henshaw.

By: Leron Ford

Leron Ford — Wed, 07 Oct 2009 23:10:16 +0000

I agree. It was hard to tell which testimonials were real and which ones were there either to gain backlinks or to make money off of a JV.

It’s a shame that it had to come to this though.

Leron

By: Khaldoun

Khaldoun — Wed, 07 Oct 2009 22:33:40 +0000

Good. It is about time.
Maybe now we get a sales page that is not a mile long and contains a lot of useless testimonials such as:

“I found this product interesting …….”
“This method is certainly doable …..”

Etc, etc.

Khaldoun