I know a lot of people are sick of all the hype that goes into many sales letters, especially the ones that are for Internet marketing products. I personally am not a big fan of it either. If you read my own sales letters, you will find them greatly lacking in the “hype” area. However, there is a big difference between hype and enthusiasm, which is something that you desperately need in sales copy. If you don’t have it, you’re dead. If you don’t know the difference, this article is going to paint a very clear picture for you by using examples. Hopefully, by the time you are done reading this, you WILL know the difference between the two.

Okay, our first example is going to be hype. I’m really going to lay this on thick so it is painfully obvious.

“I am telling you that these methods will have $100 bills falling from the sky once you plug them in and let them work for you. You’ll be able to sit out on the beach with your rum and cola and hang out with the pretty girls while this autopilot system churns out the big bucks.”

Okay, that’s hype. Now, here is enthusiasm.

“I am telling you that these methods will really change the way you look at making money online. I can’t even begin to tell you how excited I was when I saw how effective they were and how easy they were to implement. I never thought that I’d ever be able to make a dime, but this system proved to me that I was wrong, and now, I just want to share my success with you.”

That is enthusiasm. Notice, no exaggerated wild claims. Just somebody who is really excited because he found something for him that really truly worked.

This same approach will work regardless of what the niche is. For example, if it’s a book on how to improve at golf, don’t make wild claims that the person is going to start shooting in the low 60s when they never picked up a golf club in their life. However, you can tell them about how excited you were when you saw how much your game improved.

Okay, got it? Hype is bad. Enthusiasm is good.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.