Well, I guess nobody should be surprised that this was coming. The truth is, the writing has been on the wall for a long time. The smart folks did something about it early on. Those who didn’t believe it, well…they’re trying to figure out how to deal with it now. If you have no idea what I’m talking about, I’m referring to the new regulations that have a lot of copywriters up in arms. This article dives right into this can of worms.

It was inevitable with all the scams and outright lies being sold to people. Eventually, the FTC had to say ENOUGH…and do something about it. Not only the FTC, but major search engines like Google as well. We’re starting to see a weeding out of the “over the top, over hyped” sales letters. They are slowly being done away with…either through the FTC fining these people or Google simply refusing to list them in their search engine. Either way, copy is changing.

Question is, how do you deal with it? Income claims are out. Testimonials, unless they have serious disclaimers attached (beyond the scope of this article) or have step by step details of how the results are achieved, are also out. Many copywriters feel that this is going to greatly reduce sales. What they don’t understand is that sales come down to one thing, when all is said and done…the offer.

Make your prospect an offer that is impossible to pass up and it doesn’t matter what income claims you can or can’t have, and what testimonials you can or can’t have. A compelling story of how you solved whatever problem it is you solved combined with a can’t pass up offer is going to make more sales than any testimonial ever could. A rock solid “extra mile” guarantee only cements the deal. While everybody else is offering the standard 30 or 60 money back guarantee, why not try a 90 day DOUBLE your money back guarantee?

Bottom line time fellow copywriters and would be copywriters…it’s time to actually learn how to write compelling copy and not rely on hype and over the top claims. Because one of two things is going to happen. Either the FTC will be all over your backside or Google will deep six your sales page so far in the back of their listings that even YOU won’t be able to find it.

Yes, the boys and the men will finally be separated in this more than sullied industry.

And it’s about time.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.