Copywriting is all about pushing the buttons of your prospects. Sure, it’s a sneaky way to make sales but it’s something all good copywriters do. One of the biggest hot buttons is the one that reminds the prospect that his problem is causing him a lot of pain. This article is going to explain why it’s so important to remind the prospect of this pain and how to do it effectively. Hopefully, after you’re finished reading this, you’ll know exactly how to write a sales letter that will have your prospects writhing in virtual agony and reaching for their wallets to hand you their hard earned money.

Okay, why do we need to remind prospects of their pain? What makes this so important? The reason is simply this. One of the biggest fears human beings have is the fear of feeling pain on some kind of level. It doesn’t have to be actual physical pain, though that is always an option such as if a prospect is suffering from some kind of ailment. It can be the pain of being in debt. It can be the pain of not having a job. It can be the pain of the breakup in a relationship. Emotional pain can be just as strong as physical pain in many cases. People don’t want to be reminded of this pain. When they are, they’ll do anything that they can to relieve that pain. This is why it is so important to remind the prospect of the pain they are feeling.

So, how do we do this? Well, this is where the art of copywriting comes in. You want to paint very vivid pictures with your writing. You need to write in a way where the pain becomes a part of the copy itself. Yes, you have to make it so that the prospect isn’t totally enjoying reading your sales letter. If they are, they’re not feeling the pain. For example, if somebody is suffering from hemorrhoids, you might want to say something like, “Don’t suffer with the burning, itching and bleeding one more day. There is no reason you have to continuously struggle just to get comfortable sitting down.” These vivid word pictures will strongly reinforce the pain that the prospect is having. It’s that simple.

By making the prospect feel their pain, and then by showing them that your product is the solution to relieving their pain, you give yourself the best chance of closing the sale.

To YOUR Success,

Steven Wagenheim

Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.