Do you know why headlines and subheads are so important in sales copy? It’s not what you think. This article is going to explain, in simple English, why headlines and subheads are critical to sales copy success and how to get the most out of them. It’s not even just about the words you use. Keep reading to find out the secrets to my success.

The headline is the first thing your prospect is going to see. So it better capture his attention FAST. How do you do that? Well, there is only one way. Your headline has to pretty much say in one or two lines what your sales copy is all about. It has to be the main thing you want to get across to the prospect. For example, let’s say you’re selling a book on writing articles in 30 minutes or less and make money doing it. You might want to come up with something like, “Discover A Simple Process To Write Articles In 30 Minutes Or Less…And Earn Up To $200 For Each One You Write.” Think that won’t get your prospect’s attention? It will.

What about the subheads? Well, these fellows actually serve two purposes…one being very subtle and not something your prospect would even notice. That’s the beauty of subheads. They’re probably the sneakiest part of your sales copy.

The first function of the subhead is to move the story of your sales copy along. Subheads are kind of like paragraph intros. For example, let’s say I’m telling my story of how I went from rags to riches on the Internet. I might start my story with a subhead like this…”I Was Out Of Work…And Out Of Hope”. I then go on to tell my story of how I lost my job, was deep in debt and didn’t have any hope of getting out of it. Then my next subhead might read something like…”I Discovered The Magic Solution” and from there I tell of how I found whatever system it was and started to make money online…and so on.

The subheads carry the story along until they finally reach the end. But this is only one function of the subhead. The other, as I said, is very subtle.

See, many people who read sales copy don’t read the whole thing. They skim. Well, the subheads break up the copy so that prospects might hit one that catches their eye and continue reading from that point. Without subheads, you might have many prospects not reading anything beyond the first paragraph. With subheads, this is unlikely to happen.

The best placing of subheads is to have one for every page of sales copy and no more than every two pages. This isn’t hard to do if you storyboard your sales copy. I discussed storyboarding in another article.

If your headlines and subheads are solid, you’re 80% of the way to making the sale.

To discover more great copywriting tips, check out my site below. You’ll be on your way to becoming a crackerjack copywriter just like the pros.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.