We all know that we want to excite our prospects when we get them to our sales page. However, by not knowing what will turn them off, and ultimately turn them away, we will be losing more sales than we can possibly imagine. Sometimes, it’s not what you but what you don’t say. Wasn’t that a game show? Anyway, this article is going to discuss a few things that you NEVER say when writing sales copy. Failure to follow these tips can result in disaster.

Rule number one of writing a sales letter. If you’re giving the prospect information on how to do something, you NEVER want to say to the prospect, “You learn how to…” and then whatever it is that they’re going to learn. Remember when you went to school and had to “learn” things? Yes, learning is hard. Nobody likes to do it, especially your prospect. So you never want to use that word in your sales letter. Instead tell the prospect that he’s going to “discover” how to do whatever it is. Discovering is like finding treasure in your backyard. It’s fun. Everybody loves to discover.

Here’s another big one that can really turn off your prospect, and it usually comes right at the end of your sales copy just when you’ve gotten so close to closing the deal. That’s when the beginning copywriter blows the whole deal by saying something like, “You can buy this great book by clicking on the link below.” Buying is another dirty word when writing a sales letter. People don’t want to buy things. Buying means they have to dig into their wallets and spend money, and people don’t want to do that. Instead of using the word “buy” you can say something like, “Claim your copy today” or “Download your copy immediately” or something along those lines. Never use the word “buy”.

Another naughty thing to do is to tell people things. Remember when you were a kid growing up and you’re mother would say things to you like, “I’m telling you this for your own good” and you’d get all huffy? Nobody likes to be told what to do or told anything. It really brings up the defenses. So you never use the word tell in your sales letters. Instead, use the word reveal. You’re going to reveal these secrets. It makes it sound like you’re a magician and you’re about to share all your best tricks.

By using the substitutions above, you greatly decrease the chances of turning off your prospects and turning them away from your sales copy.

Want to do more than just not turn them away? Want to turn them into paying customers? Check out the link in my signature and turn yourself into a top notch copywriter in no time flat.

I’m revealing this to you for your own good.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.