Okay, some of you may find this to be a bit of a stretch, and maybe it is, but I really do believe that you can use “The Secret” or the law of attraction when writing your sales copy. It’s just a matter of understanding the principal behind it. Once you do, you can construct your message so that it draws the prospect in and almost forces him to purchase your product or service. Think I’m crazy? Well, if after reading this article you still think I’m crazy, you can post a comment and tell me so. Fair enough?

First of all, for those who don’t understand what The Secret is or never saw the movie, I’ll give you the five cent tour. Basically, the concept behind it is that whatever you focus on, whatever you think about, good or bad, will be attracted to you. So if you’re thinking of bad things, bad things will happen. If you’re thinking of good things, good things will happen. Thus you can actually make things happen just by using your thoughts. I am a firm believer, but that’s another story.

Okay, now that we know what it is, how do we use it in our sales copy? It’s actually very simple and it’s something the top copywriters do without even thinking about it. See, when you write your copy, you can address your prospect one of two ways. You can address him positively or you can address him negatively. If you’re not sure what that means, let me give you an example.

Let’s say you’re selling a money making product. You can ask the question in your sales letter in a negative way such as, “Aren’t you tired of failing?” That’s negative. You’re putting the feeling of failure in his mind. And while the prospect certainly doesn’t want to fail, this is not a positive reinforcement of the main idea you’re trying to get across, which can be asked in a more positive way like this…”Don’t you want to finally have the success that you’ve always dreamed of?” That is positive reinforcement. You’re not reminding the prospect that he doesn’t want to fail. You’re reminding him that he wants to succeed. That is a huge difference.

Go through your own sales copy and see where you can maybe say the same thing but in a positive light, thus making the prospect feel better about himself. Yes, negativity can work, but too much of it can turn off your prospect and ultimately lose you the sale. So I use The Secret in my sales copy whenever I can.

Try it sometimes. You might be surprised at your results.

To YOUR Success,

Steven Wagenheim
Want to write copy just like the pros? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.