I just recently wrote an article about what the best word in copywriting is. So I thought I’d write an article about what the worst word in copywriting is. There are many horrible words that you should never use in copywriting but this one is absolutely at the top of the list. The word is “buy”. Don’t know why? Well, don’t worry. I’m going to give you the straight scoop on the worst word in copywriting history.

Okay, so what’s so horrible about the word “buy”? I mean it’s just a little three letter word. How harmful can it be? We use the word everyday. When our wife goes to the store and we’re busy doing something, we say, “Hey honey, can you buy me a pack of gum while you’re out?” What’s so bad? Well, when it comes to copywriting, using the word “buy” is like a death sentence…and not a slow painless one either. It’s quite quick…and anything but painless. It can literally destroy your bottom line in an instant.

Okay, you’re still asking why. Here’s the answer. When we say something in own sales copy like, “You can buy my ebook by clicking on the buy now button below” what we are essentially saying to somebody is “You can give me money…hard earned money.” Don’t laugh! That’s what using the word buy does. It reminds the prospect that they are digging into their wallet and taking out their hard earned cash to pay for your product. This is not a pleasant thought. People don’t like to spend money. Heck, I don’t like to spend money and I certainly don’t like to be reminded that I am spending money. Neither do your customers.

Psychology is an amazing thing. Sometimes by not stating the obvious, we make people completely forget that they’re doing it. It’s kind of like telling somebody NOT to think of the word “buy” for the next 10 minutes. You know that there is no way they’re going to be able to do it, unless they have incredibly strong wills. I’m not even sure I can do it…and my mind is usually pretty well occupied most of the time with my work. But plant an idea in it and I’m toast.

Bottom line is this. If you use the word “buy” in your sales copy, you are greatly increasing the chances that your prospect is going to go elsewhere to make his purchase.

If you want to know what to use in its place, as well as other words not to use…not to mention just about everything else you’ll need to become a crackerjack copywriter…check out the resource in my signature.

But please, whatever you do, don’t use the word…well, you know.

To YOUR Success,

Steven Wagenheim

Want to save $2,500 to $15,000 in copywriting costs? Want to write copy yourself that can command that kind of payday? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.