If you’ve been marketing online for a while, whether it’s a product you created or one that you’re promoting as an affiliate, you’ve got some site up online. If it’s your own product, it’s a sales page. If it’s an affiliate product, it’s some kind of blog or landing page where you’re either reviewing the product or just making a brief pitch. In either case, your web site stinks and you know it. Let me explain before you take your head off.

Let’s start with your own sales page first. If you’re reading this article, then you probably suspected that what I am saying is true. A big name marketer with massive amounts of success wouldn’t be reading this, unless it was to amuse himself. But you’re reading it because you know it’s true. The question is, WHY is it true?

For starters, you probably designed the sales page yourself. Marketers just starting out don’t have the bucks to spend on a copywriter so they do the job on their own. The results show. Your sales page looks like garbage. Forget that the copy itself is weak and converts at less than 1%…if that good. And if you did get a copywriter, you got one of those $197 specials from somebody just starting out. Unless you’re VERY lucky, that copy isn’t much better than your own. Either way, your sales page stinks…and you know it.

Now let’s move on to affiliate marketing. This is where these pages get even worse. See most affiliate marketers who are just starting out can’t even afford to get themselves hosting and a domain to at least give the appearance that they’re running a professional business. So, they get some free hosting account that gives them some URL that’s as long as the Gettysburg Address and littered with banners and ads all over the place. It looks like a carnival. Then they slap some lame review or copy together and toss it up there like yesterday’s trash. Can you say “stinks big time?”

If I’m wrong, please feel free to disregard the rest of this article because you don’t need the advice that’s about to follow. What advice?

For sales pages…hire a pro. You get what you pay for. If you have a product WORTH selling, get yourself a copywriter with the chops to get the job done. Make sure your graphics are done by a pro too as well as the page design itself. Unless you are a killer copywriter, you can’t get away with a weak looking page. A great copywriter can slap his words on a white background and make sales.

For landing pages, get yourself professional hosting. It will only cost a few bucks a month. Get a domain that isn’t so long that people can’t remember the name. If you can’t write content, get a content writer. Don’t leave anything to chance.

Bottom line is simple. If you’re going to do a job…do it right or don’t do it at all.

To YOUR Success,

Steven Wagenheim

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