I’m not saying that affiliate marketers are greedy (after all, I am one myself) but let’s face it, we want to get as much as we can out of the product that we’re going to promote. We want the highest commission, the best rate and so on. But how important IS percent per sale, which is how much each affiliate gets percent wise of every sale that they make? The answer I’m about to give you may or may not surprise you. This is actually a far more complex problem than most people realize.

Let me propose this question. What would you rather have? Would you rather have 75% of a $30 sale or would you rather have 50% of a $97 sale? All of a sudden, percent per sale becomes a very relative thing. Of course you’d rather sell the $97 product and make $48.50 for each sale than only make $22.50 from a $30 sale. At least I know I would. Ah, but therein lies the true rub when it comes to percent per sale. It’s the intangible that most affiliate marketers don’t look at. So let me dive in.

The merchant who is selling that $97 product is making quite a bit of money on each sale. Giving 50% commission is not very generous, especially not when you look at some of the commissions being offered. Here, essentially, you have a merchant who wants to keep most of the profits for himself. He’s not really thinking about his affiliates. He certainly can afford to give more since he is making so much. That really reflects a lot on the character of the merchant, at least in regard to how he treats his affiliates.

Now, let’s look at the guy selling a $30. Here he is, only making $30 per sale and YET, he is willing to give 75% of that to his affiliates because he knows how important they are. This is somebody who really understands affiliate marketing. This is somebody who will probably go out of his way to take care of his affiliates by giving them tons of promotional tools to market with. This is the kind of merchant I’d love to work for.

If you’re just looking at the bottom line dollar amount, then no, percent per sale means nothing. It’s how much you’re making per sale. But if you want to deal with a merchant who understands what affiliate marketing is all about…it means everything in the world.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.