If you’ve read my other articles on affiliate marketing, you know I’ve gone over quite a few things in regard to picking and promoting a product. They key phrase there being “a product.” I have never really gotten into strategies for promoting multiple products. They’re a little different from promoting a single product so I want to cover them in this article. I hope you find this informative.

There are many differences between promoting a single product and promoting multiple products. But probably the biggest difference is in the resources you have available and how you allocate them. Each of us only has so much time and money. If you’re going to split that time and money between products, something has to suffer. Either you have to settle for less traffic for each product OR you have to spend more money on promotion. This assumes time is a fixed asset and you have no more to give.

What that means is this, in a nutshell. If you promote one product and use article marketing to promote that product, and you can write four articles per day, if you decide to promote a second product and can’t write more articles, then you’re now writing two articles for each product per day, assuming you want to keep your promotions equal. This means you’re going to get half the traffic and half the sales…at least in theory. Naturally, other variables can come into play that may alter these figures.

Your only option, if you want to generate the same traffic for two products as you would for one, is to then increase the amount of money you spend on each. In this case, I am assuming cash ISN’T a fixed asset, though for some people…it is. If this isn’t an option, then your only alternative is to accept that you’re going to make fewer sales for each product. There is an old saying. You can’t get ten pounds of ham out of a five pound bag.

Now, having said that, there is something you might want to consider when promoting multiple products. If you promote multiple products in the same niche, especially if they are all related, you have a better chance of making a sale as opposed to putting all your eggs in one basket. The downside of this is that you may be giving prospects too many choices and end up confusing them…ending up in no sale being made.

There is no question that selling multiple products isn’t as easy as selling a single product. However, there are advantages. It all comes down to what YOU’RE more comfortable with.

To YOUR Success,
Steven Wagenheim

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