A lot of marketers want to know how my mind works when it comes to affiliate marketing. Wow, that is such a broad topic and not something I can possibly cover in just one article. So perhaps I’ll do a series of these so you can see how I think when it comes to promoting affiliate products. I now offer you the first in that series.

I guess the very first thing I do, when looking for an affiliate product to promote, is research what it is that people are looking for. What problems do they have? Are they serious problems? Are they problems where, because of their severity, they’re willing to spend money? Remember, you can’t sell anything that people aren’t willing to pay for. I don’t care how great the product is. With the blossoming of the Internet, there are many things that can be had for free. So you have to be very careful when choosing a niche to target and a product to promote.

What I do is go to forums and discussion groups to spy on what people are talking about in regard to that niche. I don’t even get involved in the conversation unless I have a specific question I need to ask. I just observe what’s going on. Usually, just by doing this, I can spot where the need is. People are very predictable, believe it or not. Most people are very much alike when it comes to certain problems. If you attend forums, you will see the same complaints over and over. After a while, you will get a very good sense of what it is that these people really need. From there, it’s just a matter of finding a product that satisfies that need.

Sound simple? Believe it or not, it is. Marketers are the ones who complicate the process. They look for some hidden secret. There is no hidden secret. When John Doe has a zit in the middle of his forehead and has to get rid of it before the big dance and no over the counter medications will work for him, he’s in need of some kind of natural solution. If you have one, he’ll buy it.

Like I said…simple.

More to come.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.