I get a lot of questions on a daily basis. This particular question was asked at the Warrior Forum today. It’s also one I get asked a lot. The question is this. Is it unethical to sell products that you’ve never tried yourself? For some reasons, marketers seem to have a problem with this. Well, this article is going to answer the question as honestly as possible.

Probably the best way to actually answer the question is with a few examples. You go to a local Best Buy to get yourself a high definition TV. There are salesmen there to help you. One of the salesmen comes over to you and asks you if they can help you. You tell the salesman that you’re interested in an HD TV and want to know which one he recommends. He then takes you over to a TV and says that this is the one he recommends.

Here’s another one. You go to a local Computer City. You are looking to buy a new PC. Again, there are several salesmen in the store. You walk over to one of them and tell them that you’re looking for a new PC and ask the salesman to recommend a good one. The salesman takes you over to one and says that this is the one he recommends.

One last one. You go to a book store and tell the person there that you are looking for a book on how to repair roofs. You ask the store owner to recommend you a good book. The owner walks you over to the section with books on roof repair and says that this is the one he recommends.

Let me ask you a question. In all three of those scenarios, do you REALLY think the salesperson has actually tried that particular item? In the case of the book store owner, do you REALLY think he’s read every single book in the store? I highly doubt that he’s read ANY of them.

My point is this. As long as you don’t lie about your recommendation (saying that you tried the product when you actually haven’t) there is nothing wrong with selling it. There is nothing wrong with using, as a recommendation, the following tactic…telling what OTHER people have said about the product and based upon their raves, recommending it yourself.

If everybody who sold a product online as an affiliate had to try the product, nobody would ever sell anything. I mean think about it, a guy who sells a book on treating breast cancer…has HE had to use it himself?

Use your common sense. The whole world sells products they don’t personally use and there is nothing wrong with doing so as long as you do it honestly.

To YOUR Success,
Steven Wagenheim

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