One of the most frequently asked questions I get is this one. “When do I give up trying to promote a product?” In other words, they want to know at what point, not making any sales, do they throw in the towel. This is actually a very legitimate question and one that is not easy to answer. This article is going to give you my viewpoints on affiliate marketing and knowing when to bail out when something just isn’t working. Hopefully, you will find this info helpful.

It’s dangerous to assume, but in this case, I’m going to go under the assumption that you have carefully researched the product and have at least determined that it’s selling. If not, you may be totally wasting your time with it. In either case, knowing when to bail out is simply a numbers game. It all comes down to how comfortable you are with the numbers.

For example, most affiliate marketers are pretty content with a conversion rate of 1% to 2%. Most of the products I promote convert in that area. I’m comfortable with that. But this is where most affiliate marketers just starting out make their mistake. They hit the panic button too soon. If the product creator claims (and you have to take these with a grain of salt) that their product converts at 2%, your typical affiliate marketer will reach his first 50 clicks, make no sales, and immediately hit the panic button. “Why didn’t I make a sale?” And heaven forbid if 100 clicks go by and still no sale. They’re pretty much ready to move on.

Okay, let me tell you something about statistics and probability. Too many people get hung up on numbers and quote them as the gospel. Just because a product converts at 2% doesn’t mean you’re going to get a sale for every 50 clicks like clockwork. One product that I promote, I remember one stretch where I got 400 clicks and no sales. I was kind of scratching my head wondering what was going on. And then suddenly, in the next few days, I got 50 clicks and 4 sales.

If you are looking for clockwork precision with the numbers, forget it. You will have highs and lows. But overall, if the sales page is doing its job and you are doing YOUR job, the numbers will be there.

So, when do you bail out? Well, like I said, it’s whatever YOU’RE comfortable with. Me? I’ll give a product 1,000 clicks. If I don’t see a sale in 1,000 clicks, I’m gone. It’s obvious that either the sales page doesn’t convert or I don’t know how to properly pre-sell the product.

This is not an exact science.

Don’t treat it like one.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.