Affiliate marketers are the laziest bunch of people I have ever seen in my life. Toss up some link somewhere and call it a day. That’s not marketing. That’s not even funny. Okay, maybe I’m exaggerating just a bit, but the truth is, many affiliates don’t know how to promote products. They don’t know how to separate themselves from the rest of the pack. This article is going to talk about one way to do that, by preselling, which is something I have been doing for years.

I was inspired to write this article thanks to a great report that I just read by Nick Brighton. When he releases his report you really need to check it out. It reminded me of why I’m so successful as an affiliate marketer. But I digress. Okay, so what exactly is preselling?

Preselling is essentially giving your prospect a little info about the product that you’re trying to sell BEFORE they actually get to the sales page. See, most affiliate marketers won’t do this. They’ll send the prospect directly to the sales page in an effort to make the sale. Now don’t get me wrong, this can work in the right situations. A good sales page SHOULD do a decent job of converting. But what if you’re competing with thousands of other affiliates? What separates you from them? In other words, it’s the same sales page so why should the prospect buy from YOUR affiliate link? That is why we presell.

How do we do this? Well, I’m not going to go into a ton of detail in an article. This is easily a 50 page book to explain in detail, but in a nutshell we want to do several things. First, we want to make sure that the traffic that we’re sending to the sales page is any good to begin with. Next, we want to understand exactly what it is that these people are looking for so we know what buttons to push. Finally, we want to setup a presell page (there are many options here) that will give us the best chance of THEN getting that prospect to the sales page with the intent to buy.

That is the process in a nutshell. The actual steps are quite involved. Essentially, you need to learn to become a pretty decent copywriter. I’m not going to lie to you. Preselling correctly takes work. That is why a lot of affiliate marketers just don’t do it. But that is also why the ones who DO presell have an advantage. See, after a prospect sees the presell, they are more emotionally prepared to buy from you. Selling is all about appealing to the emotions. Many marketers don’t get that.

So, if you’re a lazy affiliate like most are, you might want to consider this option. Even just writing up a review of the product (yes, you have to get a copy first) and honestly critiquing it can put you light years ahead of most other affiliates.

It’s certainly something to consider.

To YOUR Success,

Steven Wagenheim

Want to get a leg up on all the other affiliates? Want to win affiliate contests like I do? If you want to read an honest review of Nick Brighton’s “Preselling Secrets…visit my blog at http://stevewagenheim.com/blog/internet-marketing/review-of-nick-brightons-preselling-secrets.html and put a real dent in your affiliate sales.