We all know it went on and probably still does. I’m talking about all the backslapping done in regard to affiliate marketing. You know, you promote my product and I’ll promote yours. It’s as old as the oldest profession. Okay, maybe not THAT old, but it’s old. Well, like it or not, those days are going to be coming to a grinding halt. Why is that you ask? Good question. The answers will be provided.

I’m not going to call out anybody here or mention any names, but go take a look at some of the big boy’s sales pages and you’ll notice something very interesting. Marketer A has a testimonial on HIS page from Marketer B and Marketer B has a testimonial on HIS page from Marketer A. Yeah, you know what I’m talking about. And like I said, this has been going on FOREVER. The old boy’s club, as they call it, is about to come crashing down. Why? I’ll explain.

The FTC has just put the lid on testimonials. Requirements for them are going to be a lot tougher than they used to be. Typical results now have to be revealed OR the testimonial itself has to be qualified as in, “This person did such and such to get these results.” When people have to start putting on their sales pages something like this…

“Well, you see…it’s like this. John Doe is really a seven figure a year marketer and the reason he had such great success with my product is because, well…he had like a zillion dollars to spend on advertising. So yeah, that kind of makes a big difference”

…the credibility starts to take a BIG hit. You see where I am going with this, right? If not, let me spell it out.

The reason why affiliate marketers promote each other’s products is BECAUSE of testimonials like these. They KNOW that they’re going to increase sales DRAMATICALLY. So when they email their list or whatever it is they do to promote, it’s almost like printed money. Now that the rules have changed, it’s not going to be so easy to get those sales. So affiliate marketers are going to have to be more select about what they promote. In other words, they’re going to have to start promoting products that are actually good.

Wow…that’s a novel concept.

Personally, I think this is all for the better. It’s about time this industry got cleaned up.

Maybe now we can start selling products that actually DO something.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.