If you’ve been doing affiliate marketing for any length of time, you’ve no doubt heard about the Conduit method. You may have even tried it with great, little or no success. If you’re on the fence about it, you might want to read this article. I’ve actually been using this method long before it actually came into vogue and I can give you an honest assessment of its pros and cons.

For those who don’t know what the Conduit method is, in a nutshell, it’s setting up a review site in a particular niche where you review a number of products related to that niche, giving each one your thumbs up or thumbs down. You may even give each product a rating from one to five stars. The main focus of the method is to give the prospect more than once choice.

Okay, let’s look at the plus side of this, which is actually pretty obvious. Let’s say you were only promoting one product and a prospect came to your site, saw your review of the product and for whatever reason, didn’t like it. You have no chance at a sale. That prospect is going to leave your site, probably never to return. However, by using the Conduit method, if the prospect doesn’t like one product, there is always a chance that they might like a different product. With this method, you have multiple chances to make the sale.

It would seem from the above explanation that there are really no cons to this method. I mean, how can you lose by giving the prospect multiple choices? Well, believe it or not, there are disadvantages to doing this. For one, some people need to focus on just one thing at a time. They see a page with a boat load of products on it and they get distracted, confused and ultimately leave the page without buying anything at all. That is why the single sales page is still very effective.

However, there is more to it than a prospect just getting distracted. See, in using this method, the affiliate himself is spreading himself thin. It’s hard enough to do one product justice, as far as promotion goes. When you try to tackle multiple products, you’re giving yourself an awful lot of work to do…not to mention how much money you’re spending on buying these products in order to review them. Sure, you can email the product creator and ask for a review copy, but this doesn’t always work.

So as you can see, it’s not all rosy on the other side of the street. Personally, I use this method and I also send people to one product sales pages. That way, I’m not putting all my eggs in one basket.

It’s something you might want to consider as well.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.