Today at the Warrior Forum, where I regularly hang out, somebody asked if Bum Marketing (a form of article marketing) still works. I found it a rather odd question, but I guess understandable if somebody doesn’t have any clue what Bum Marketing is and wants to know if it’s still viable. So, for those of you who are probably wondering the same, I’m going to answer that question in this article. Naturally, things change and nobody knows what tomorrow will bring, but as of today, this is the state of Bum Marketing.

It is alive and well. It works and works very well. Okay, I could probably finish this article right now, but then that would probably make this the shortest article in history. So let me go into a little more detail and try to explain something that many people don’t get.

Bum Marketing is not a gimmick. It is a viable way to promote products and services online by writing articles. Gimmicks don’t last long. Viable methods do. Okay, but why is this a viable method? What makes Bum Marketing different from the other methods out there? Well, it all comes down to what makes the Internet turn, so to speak.

Think about yourself, not as a marketer, but as an Internet user. What do you do if you have a question or a problem? If you’re like most people, you go to a search engine like Google and look up the problem, hoping to find some info on it. When you do find that information, what form is it usually in? It’s in the form of an article. And at the end of that article, what do you usually find attached to it? You find some kind of resource box that directs you to some other place to either get more information or look at a product or service that will help solve your problem. Is this not true?

Well, all Bum Marketing is, is writing articles, submitting them to directories and targeting niches and keyword phrases that people look up regularly that don’t have a lot of competition. This makes it easy for the marketer to get traffic without having to pay for it. The theory behind it is that it’s so cheap a process that even a bum off the streets can do it.

As long as content makes the world go round, Bum Marketing will ALWAYS be a viable way to promote your products and services online.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of article marketing, pay per click, forum participation and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.