The basic premise of article marketing is simple. You write an article and construct a resource box to send people to a particular page in order for them to take some kind of action. That action may be to sign up to your list, buy a product or even just to read another article. There is no right or wrong here. However, depending on what your goal is, where you send your prospects DOES matter. In this article, I’m going to briefly discuss why this is important without going into too much specific detail, as each person’s goals will be different.

What is important to keep in mind, regardless of what your goals are, is user experience. You want the person reading your article, wherever it is you’re sending him, to feel that he has arrived at the correct destination. In other words, if your resource says, “Get my free report at…” then when they arrive at your page, the first thing, if not the only thing, they should see is a brief headline beginning the “pitch” for your report, some relevant text and finally an opt in form. If they arrive at your page and instead find a bunch of Adsense ads and photos, they’re not going to believe that they are in the right place. User experience…it’s the only thing that matters.

Having said that, you DO want your pages to look professional IF you expect to run a professional business. If you’re sending somebody from an article to a page simply to see your etchings, fine. It can look like a third grade art exhibit if that’s what fits the message you’re sending. But again, it’s user experience. If you prepare them in advance that they’re going to be seeing a bunch of third grade level sketches, then they won’t be disappointed when they get there. Then, if there is something you want to try to sell them on later in the process, they’ll be open to it.

Point is, you MUST make the page your sending people to fit the resource box pitch. Nobody likes surprises. And if your prospects are surprised (I’m not talking about pleasant surprises) then they are unlikely to take the action that you want them to take and instead will just walk away from your page. So, when you put a landing page together, ask yourself this question…

“Is the user seeing what I told them they’re going to see?”

If your answer is yes, you should be okay.

To YOUR Success,
Steven Wagenheim

Want to discover the secrets of article marketing, pay per click, forum participation and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.