Article marketing is a fine art and can’t be perfected overnight. One of the things that new article marketers struggle with is knowing what to do after they’ve written their first article and want to get people to their blog, through their resource box, to read more articles on the subject. Where do you go? What’s next? Well, this article is going to give you some suggestions that I am sure will help a lot.

When you’ve written an article, on any subject, there are several directions you can go with the followup. The first direction, and probably the easiest, is to follow it with a similar article. For example, let’s say you wrote an article called “3 Causes Of Allergies.” What you can do is, in your resource box, say something like, “Want to find out more causes of allergies? Visit my blog…” and so on. Then, when readers get to your blog, they are greeted with more articles going over the causes of allergies. You’ve remained consistent with your though and writing process.

Another direction you can take is one that I call the “solution model” where you write an article on the causes of the problem and then in the resource box, you say something like, “Want to find out some killer cures for allergies? Visit my blog…” and so on. In this model, you transition from talking about the causes of the problem to talking about the cures for the problem. This is very effective for targeting prospects who are specifically looking for those cures.

Finally, there is what I call the “offshoot model.” In this model, you take the conversation in a totally different direction. Instead of following the article on allergy causes with an article on either more causes or cures, you go in a totally different direction and maybe talk about allergy statistics. Show people how prevalent allergies are. Show the different allergies that normally occur during different times of the year. This way, you can very subtly lead somebody to a cure for their problem without them even realizing they’re being sold to.

Each model can be effective depending on how well written the next articles in the series are. So the next time you do an article marketing series, think about using a model that you don’t normally use.

You might be surprised by the results.

To YOUR Success,
Steven Wagenheim

Want to discover the secrets of article marketing, pay per click, forum participation and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.