One of the most important parts of article marketing is targeting keywords. Essentially, you want to target keywords that people are searching. However, searching is a relative term. There are keywords that get tens of thousands of searches daily. There are others that get a few hundred a month…if that. While both can be considered “searches” there is obviously a BIG difference between the two. So the question is, which ones do you go after…the massively searched ones or the low hanging fruit, as it is called? This article is going to give you this author’s opinion on this issue.

There are pros and cons to both ends of the spectrum and everything in between, so if you are looking for perfection, you have a long wait. With keywords that get a massive number of searches each month, you also have a ton of competition to go along with it. With the keywords that aren’t searched for as much, well you have the problem of limited traffic. After all, you can’t get 10,000 clicks a month out of a keyword that gets half that number of searches, if that’s your target goal. So what do you do?

Well, I tackle both ends. I look at the keywords that are getting the most searches and go after them. The reason is because I don’t worry about competition. By submitting my articles to the top directories AND by making sure I do other things to get people to see those articles, I’ll still get my share of a massive search market…in some cases, more than I’d get out of a long tail keyword.

But I do go after those long tail keywords as well IF there are enough of them. And that’s the key. If there are only a couple, it may not be worth doing a lot of writing for just a few hundred potential visitors. However, if you run into a niche where there are 50 or more long tail keywords, it may not be such a bad idea to tackle them all. The amount of traffic that you can get from all of them combined CAN add up to a considerable amount. And certainly, if there isn’t much competition for these keywords, you can easily dominate the search engines.

Finally, I look at how many articles I can write for these keywords. If they are generic enough, I can write many articles. If they’re not, then I rely solely on how many keywords there are and IF between them all, I can write enough articles to make it worth while, I’ll do it.

It’s not an exact science, picking keywords, but I feel that if you follow my method, you should find that you get some decent results from your efforts.

To YOUR Success,

Steven Wagenheim

Sick of not getting your articles read? Fed up with resource boxes that don’t get the job done? Want to write articles that will turn you into a killer article marketer? Get my book on article writing and marketing located at http://www.honestincomeprogram.com/tcawamg.html – This is my own book written from over 30 years of writing experience.