One of the great things about WordPress is that there are tons of free themes you can use for it. In fact, I use all free themes myself. So when the question came up today, whether or not one needed a premium WordPress theme, I had to think long and hard about what would make me want to get one. In this article, I am going to cover several reasons for possibly getting a premium theme.

At the top of the list is functionality of the blog itself. Is there something that you want your blog to be able to do that can’t be done with a free theme? Maybe there is a plugin that only works with a specific theme and that theme isn’t free. In a case like this, where I needed to be able to do something, and couldn’t design it myself, I’d get a premium theme.

Next on my list is visitor experience. Is the premium theme going to look so nice that it’s going to keep visitors at my blog longer? Will it make them read my articles more? Will it ultimately lead them to become a buyer of one of my products more so than if I had a free theme? In other words, will the premium theme add to my bottom line? If not, is it worth getting?

Finally, there is the consideration of how much easier it’s going to make my life. Will the premium theme do that or will it give me extra problems to worry about? Is the theme going to be easy to maintain? Sometimes getting something ends up making things worse. And the worst thing of all is getting a theme that isn’t compatible with the version of WordPress you’re using. And if you have to upgrade, will that upgrade break some of the plugins you have? The last thing you want to do is buy a theme and then find out you can’t use it without going through a lot of heck in the process.

So there you have it. These are the things that I would have to consider before getting a premium WordPress theme. Ultimately, it comes down to the bottom line. If it doesn’t help my bottom line in any way at all, either through improved functionality or through getting people to stay at my site longer, then all it is, is an added expense.

And I don’t need more of them.

To YOUR Success,

Steven Wagenheim
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