I love bloggers. They think that having a blog means you can put up any old nonsense and it’s fine. Well, actually, it is. I mean let’s face it, it’s YOUR blog and you can do anything you want with it. But if you expect to use it for marketing purposes and expect people to actually take what you say seriously, you better put some thought into what you post. I could probably leave this article at that, but then it wouldn’t be much of an article. So allow me to elaborate.

There is a big difference between nonsense and worthwhile content. However, there is a very fine line between worthwhile content and really valuable content. It’s this fine line that most people have a problem with. Sure, I think most marketers know enough not to fill up their blogs with rambling posts about their trip to lake Watchmacallit. But what about the posts that they make that are relevant to their business? Do they really think them through?

For example. Let’s say you’re making a blog post with 3 tips for writing an article and for the 3 tips you say, “Come up with a catchy title”, “Target keywords that people search for” and “Have a strong call to action in your resource box.” Okay, not bad. Certainly these are helpful tips but what if you didn’t really go into much detail on each one? How helpful would they really be?

Now, imagine you took that same blog post with those same tips and for the title part, maybe gave some examples of catchy titles. Maybe you classified titles into different categories or types. Heck. you could probably make a whole blog post just on this one thing alone. Now imagine you went into that much detail for ALL the items you wanted to discuss. Now THAT would be a blog post worth reading.

Point I’m trying to make is, there is a difference between good content and REALLY good content. Nobody is expecting you to write the great American novel, but if you’re going to put up a blog to establish yourself as an authority, it’s a pretty good idea to make sure that what you post is actually worth reading…a lot.

To YOUR Success,

Steven Wagenheim
CLICK HERE to discover how to put together an authority site that will ultimately bring you in a steady income for years and years to come with very little upkeep