Okay, let me start off by saying that I really don’t like pointless hypothetical questions. WordPress DOES exist. You might as well ask what if the Internet, computers or even electricity didn’t exist. The point is, it does exist so hypothetical questions involving things of that nature are really kind of pointless. However, for the sake of argument, since this question WAS brought up at the Warrior Forum, I’m going to provide an answer that is a little less sarcastic than the one I gave there.

For the purposes of answering this question, we’re actually going to assume that all similar platforms to WordPress, such as Blogger and Joomla, also don’t exist. In other words, the only way to get any kind of site online is to code it the old fashioned way…with HTML and some PHP if need be. Remember, we want to have the same functionality as these CMS sites. Okay, are we clear there? Good…let’s continue.

So, we’ve decided that the only thing to do is write some code. But what if you’re not a coder? What if you know nothing about HTML or PHP or any of that stuff? You know what you want to do. You want a site where you can add content to it via some sort of input system and have that content automatically added to the site and formatted correctly. Each post would therefore have to be saved to a database so that the site is not static.

Well, you have two choices. Choice number one is to hire somebody to create the site for you. You’d probably go to Elance or some other freelancing site and look for a coder. You’d have the site custom made just for you. That’s choice one. However, choice two is what I would do. And this is why I’m a marketer.

I would think to myself that if I want something like this, there’d have to be other marketers who would also want a CMS system. So I would have a system created for me to sell to others. Or, I’d do what the WordPress people did…give it away for nothing. Trust me, these people still make their money…plenty of it.

Point is, where something doesn’t exist, the ideas are always there. The thing that separates the successful from the unsuccessful marketers is implementing these ideas. Think of something you want, see if it’s available and if not, create it and sell it. If you sit down and think about all the things YOU would like as a marketer, I am sure you’d find plenty that YOU could create yourself, even if you have to hire somebody to do it.

So, if WordPress didn’t exist, life would go on.

And eventually, WordPress, or something similar, WOULD exist.

It’s just a matter of time and a thinking mind.

To YOUR Success,

Steven Wagenheim
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