Email marketing is something that I have been doing for over six years now. I wouldn’t continue to do something if it wasn’t profitable. Sending professionally written emails to your list will, in my opinion, bring you more sales than any other form of promotion online, providing you know how to build a responsive list of considerable size. This article is not about list building. We’ll save that for another time. No, this one is about the actual emails you’re sending and how some autoresponder changes can wreck havoc with them.

One of the most annoying changes is when an autoresponder service plays around with the internal tracking links of your email. Most, if not all services, give you the option of sending out your email with a tracking link so that you can see how many people have actually responded to your email. However, sometimes changes are made and in the interim, those links don’t work. So what do you do? The way I handle it is simple. If a tracking link doesn’t work, I simply send out a followup email, without a tracker, and explain that recent changes have rendered the links inoperative. In other words, I simply tell the truth.

And therein lies the real main point of this whole article. See, prospects are, quite honestly, sick and tired of all the games. You know the ones I’m talking about. All the followup emails with all the lame excuses for why there is a followup email in the first place. However, if people complain to you that your link is not working, then a followup email is going to be expected. After all, they’re going to want to check out your offer IF the email you sent was written well enough.

The example I gave above is only one of a number of things that autoresponder companies can do to really mess with your email campaigns. Sometimes they can make changes to the formatting of their email so that an HTML email comes over as gibberish. In that case, you’ll probably want to send a followup as text and continue to use text based until the problem is fixed. This requires that you keep an eye on your autoresponder. The best way to do that is to opt into your own list with several email addresses (each one using a different mail reader) in order to make sure that the most common readers work correctly.

It’s a little extra work, but in the long run it will pay dividends in subscribers who aren’t ticked off at you because of lame followup emails.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.