Did you know that the average attention span of people today is close to zero? It’s true, whether you want to admit it or not. That’s why everything in our world today has to be instant gratification at the touch of a button. Look at the tools we have in our lives today. iPhones that can give us just about anything short of cooking our breakfast. Well, the last thing people want to do today is read a long email. So what do you do when you have a long message to share with your list? This article explores this issue.

Let’s say you’re sending an email with a review of a new product. The review is quite long. So what do you do? Do you send the whole review in the email itself or do you just have a brief introduction in the email with a link to the review that you posted on your blog? Both methods will actually work, but what method is going to work better for YOU? What I am going to relay is what I have found from my personal experience. Your results may vary, so test for yourself.

I have found that if the relationship I have with my list is a very good one, putting the review inside the email itself is fine. Most of the people on that list will read the review right there and then go to the sales page directly from the email. However, if the relationship I have with that list is more casual (happens with non IM niches for me) then I am probably better off just putting a brief intro and then including a link to the review. This way, I haven’t taken up much of their time and then, if they’re interested in finding out about the product, they can go to the review site.

You may find that the opposite is true for you. Truth is, if your relationship is great with your list, you can write a three line email telling them that you just reviewed a new product and give them the link. That can work very well. Conversely, people who don’t know you very well may need more than just that intro. Every list is going to react differently. That’s why it’s so important to test.

Having said all that, like I said, the attention span of people today is very short. So you’re probably better off keeping your emails short and to the point.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly