Even though I am a successful Internet marketer, I make mistakes. We all do. The key is learning from our mistakes. In a recent email campaign I left something very important out of my last email. As a result, I probably cost myself hundreds, if nothing thousands of dollars in sales. I am going to go into detail about what was done and what should have been done. Hopefully, you will learn from my mistakes and not make the same ones yourself.

I recently emailed about a new product that had come out. I gave a very good description of the product and what I thought about it. I felt that I did a good job with the content of the email. The problem is, I left something out. See, the product was fairly pricey. However, for people who had contributed to it, they got a special coupon code to use so that prospects could get it for half off. Well, stupid me didn’t read the entire affiliate details of the launch and completely missed the part about the coupon code, thus leaving it out of the email.

Now, as I am sure you know, when a launch goes down, many affiliates jump on it. Well, what do you think happens when all these other people send out coupon codes to their list and you don’t? No matter what kind of bonus you’re giving, nobody is going to bother paying double what they could have paid. It just doesn’t make any sense for them to do that. So leaving out this one thing, in spite of my great review and great bonus, ended up costing me a lot of money.

Sometimes it can be the smallest thing that we leave out of an email, such as a thank you, that can do us in. So many marketers worry about what TO write when sending out an email. Not enough worry about what they DIDN’T write that may have done them in. Omissions, like leaving out links (Duh!) can really kill an email campaign. Trust me, I know.

So please do yourself a favor. Make sure that you make a checklist of everything that you want to say in your email BEFORE you actually write it. If you’re promoting a product, make sure you have all the details of the promotion in front of you so you don’t forget anything. I usually do this. This time I was lazy and it cost me.

Don’t make the same mistake that I made.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.