You’re on a few email lists, right? Sure you are. All Internet marketers are on at least one list, most likely several of them. I can’t even begin to tell you how many lists I belong to. And the one thing I notice, especially from the big players, is that they all follow a specific game plan when sending out their sales pitches and other emails. So the question I’m going to ask is simple. Do you follow the crowd and do what everybody else is doing or do you do your own thing? This article is going to take an objective look at this issue.

Let’s first define the parameters of what I call “following the crowd.” Yes, there are exceptions, but this is what I have found to be true for most of the big names in the business.

If you read their emails, they’re pretty over the top…eye grabbing subjects either promising the moon or warning you that if you don’t open this NOW you’re going to miss out. Everything is time sensitive and urgent. You’d think the world was coming to an end. Inside the emails we see copy like content. It’s like reading these mega sales letters. Heck, with some of these pitches, you don’t even need a sales letter. Just send them to a page with a buy now link and you’re done. Hey, I’ve done it myself and it works. If it didn’t, these big guns wouldn’t be doing it year after year.

But do you have to follow the crowd? Is this the only way to make a sale? I can honestly say that I have sent out emails that have been straight forward with no over the top subject to get the prospect to open it. And yet, I have done very well with these straight forward emails. My list is responsive, and not only that…they appreciate that I don’t beat them over the head with my offers.

Ultimately, YOU have to decide how you’re going to handle your OWN list. Some lists don’t respond to hype. Some don’t respond to straight forward. Some will respond to either. It’s just a matter of which they respond to better. The only way you’re going to know is to test each tactic for yourself and see what results you get from each.

But trust me, you DON’T have to follow the crowd if you don’t want to.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.