If you’re an email marketer, you’re probably finding it difficult to get through to your prospects with all the noise out there. Between the number of legit marketers and all the spam, it’s a tough world for us. Well, fret not. There is still a lot of money to be made with email marketing. The key is knowing how to get through to people in spite of all the obstacles. This article is going to show you how to beat the devil at his own game.

Most importantly is to have an email delivery service that is dependable. Don’t try to deliver emails from your own server. One spam complaint, legit or not, and your ISP can shut you down. They just don’t want the hassle. So get a good service, one with a high delivery rate. Aweber or GetResponse both have excellent reputations. If your emails don’t get delivered, there is no way you can get a response.

Make sure that you have your prospects white list your email address. This isn’t going to guarantee that your email gets delivered, but it will increase the probability that it will. If you aren’t sure how to instruct people to white list your email address, there are plenty of tutorials online for doing this. Just look up “how to white list an email address” and you’ll find them. Then just write down the info and pass it along to your prospects.

What about after the email is actually delivered? Remember, there is a lot of spam out there so the people getting your emails are also getting other emails as well…many other emails. How are you going to make YOUR email stand out? One way is by prefacing the subject with a special character such as “##”. I do this with many of my emails. This will cause your email to appear at the top of the list IF the prospect has them sorted alphabetically. And even if not, that special character WILL catch their eye. Of course a compelling subject will help as well.

It’s a jungle out there and we have to use every weapon at our disposal in order to compete with all the noise and spam. If we get a reliable delivery service, have our prospects white list our addresses and write subject lines that get their attention, we’ll have a good chance of actually getting our emails opened.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing… experience that has earned me tens of thousands of dollars yearly.