I think if I hear one more “death of” whatever, I’m going to blow a gasket. Did you know that Internet marketing itself has been dying since 2003? Well, it has. I guess nobody has told it yet because it’s still kicking away. Anyway, the latest bit of gloom and doom has to do with Facebook and email marketing. Seems that some marketers are concerned that Facebook is going to make email obsolete. Well, if you’re one of those folks, you might want to read this article.

Granted, Facebook is huge. Just about everybody I know is on it and using it to communicate with their friends and business contacts. Funny thing is, I don’t use it (even though I have an account) and yet I still get tons of emails from customers and prospects every single day. Maybe they don’t know that Facebook exists yet. Perhaps I should tell them.

All kidding aside, email marketing and email in general isn’t going anywhere. Oddly, if you ask any of these people who use Facebook if they check their emails at all during the day, they’ll tell you that they do. So just because somebody is using Facebook doesn’t mean that they’ve totally given up on email.

In fact, if you look up the statistics, you’ll find that today, more emails are being sent than ever before. And I’m not just talking about the spam that you get flooded with in your in box. I’m talking about the legit emails that you read daily. You DO still read your emails daily…right? So what makes you think anybody else has stopped?

As to how to keep your email campaigns profitable, that’s simple. Keep your emails relevant. When you build a list on whatever topic it might be, make sure that each email is ON topic. Provide good and relevant info to your list of subscribers. Make them actually look forward to each and every email you send them. Make special offers that are ONLY available to the people on your list. That’s another way to make them feel special.

Take my word for it…email isn’t going anywhere anytime soon.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.