There are many misconceptions about email marketing. If I had to take an educated guess, I’d say that the biggest misconception of them all is that you can’t continually pitch to your list. Doing so will get them to unsubscribe in droves. Well, believe it or not, this is not necessarily fact. In fact, it may be the total opposite. But why? This article is going to answer that question.

Let’s take a look at the average list joiner. What exactly is it that they’re looking for? This is where YOU as the marketer have to put yourself in THEIR place. This is, unfortunately, something that a lot of email marketers have trouble doing. And that’s why their success rates are so abysmal. So let’s do that. Let’s put ourselves in the shoes of the average list joiner.

If you’re like most people who join a mailing list, you are doing it for the purpose of getting information of some kind…hopefully, information that is going to help you in some way. This doesn’t necessarily mean that you’re looking for info that is going to lead to a purchase. You could, as an example, simply join another marketers list for the purpose of learning how THEY market to THEIR list in order to pick up some pointers. You’re looking to see how often THEY pitch a product and how often THEY give straight content.

But that’s not the norm. The norm is the average Joe who is looking for a solution to a problem…maybe several problems. In fact, most IM related lists DO cater to many problems such as generating traffic, writing content, and so on. If the list owner gives solid information on several topics and in turn has many products to sell on those topics, what do you think is going to happen if he pitches all those products PROVIDED that the info shared leading up to them was relevant and helpful?

I think you know where I am going with this. It is quite possible that a list owner with 20 different products to sell could sell all 20 to many people on his list. I personally have a large number of list members who have purchased double digit products from me.

Point is, pitching products does NOT have to be a prelude to your list abandoning you IF the list knows what to expect from you. If you tell them, upon signup, that you’re going to provide them with info but also tell them about any products that YOU think will help them…they will know what to expect and won’t be surprised when they get a sales pitch. Yes, it’s all about expectations. Blind side them and THEN you will find many will leave you.

So don’t be afraid to send sales pitches. Just make sure your list knows that they’re coming.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.