When do you mail out your ads or list mailings? Do you ever even think about it? If not, you could be losing a lot of money. Why? Well, I’ve been doing marketing for a long time and one of the things I’ve studied is the time that you send out your promotions. Believe it or not, it matters. In this article, I’m going to share with you the absolute best time to email your prospects, whether it be to your list or a solo email ad that you purchase from an ezine owner. I have no doubt that what I am about to reveal is going to be a real eye opener.

Do you ever check your stats to see what time the sale actually comes in? If you don’t, you should. And, once you do, you will find that the majority of your sales will come in during the hours of 8 to 9 AM and 8 to 9 PM. Why is this? Well, it has to do with the market itself. See, the majority of the people who do business online, believe it or not, come from the East Coast of the United States. So what does this have to do with time? During the hours of 8 and 9 AM, the people in this time zone are just about getting to work. What’s the first thing that people do when they get to work? They check their email. So what’s the best time for you to be sending out your promotional campaign? You got it, between 8 and 9 AM. This way, your ad will land in the email box just as they are beginning to check it.

What about the 8 to 9 PM hour? Well, during this time, people have come home from a hard day at the office, they’ve had dinner, some time to relax, and once again, they go to check their email if they hadn’t already done so in the morning, especially if they work at a place that doesn’t have Internet access. Believe it or not, they do exist. And let’s not forget the truck drivers. I don’t think they have Internet access on their 18 wheelers. Anyway, can you see where all this is going? The times that you email your prospect really DO matter, more than you think.

So how can we take advantage of this information? Easy! For starters, make sure you email your lists and any solo ads during these times. If you don’t have control over when the solo ads go out, put in a special request to the owner of the ezine to please do this favor for you and mail out during one of those two times. Your lists are another matter. You can email them at any time. I suggest between the times that I have given you.

Most people don’t give it a second thought, but the time that you email DOES make a difference.

To YOUR Success,

Steven Wagenheim
Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.