Look, I’ll be the first to admit that I am cheap. However, I am only cheap to a point. I recognize where I need to invest in my business in order to see it grow. What about YOU? Are you pinching pennies only to lose dollars in the process? While everybody’s business model is different, I’m going to go over a few areas where being cheap could be costing you money…lots of it.

Let’s start with advertising. Look, I use lots of free advertising. Article marketing, which doesn’t cost me a penny, is one of the most effective forms of advertising on the Internet. However, article marketing has its limits. For one thing, it’s a slow process. An article may take a while to bring traffic to your site. Plus, some articles may bomb out entirely. It took me years of article writing to build a significant income from it. In the meantime, paid advertising, especially something like pay per click, can bring you targeted traffic immediately.

What about building a list? Some people will put off doing it altogether because there is a cost involved with subscribing to an autoresponder service. Or, they’ll try a very cheap or even free solution by installing a script on their own server. The problem with this is that you have no protection against spam complaints. Get enough of these and your ISP can shut you down. This could cost you more than just a few dollars. It could cost you your entire business. In the meantime, I spend all of $19.95 a month to get one of the best autoresponder services online. I have thousands of subscribers and make thousands from them. Think the money wasn’t well invested?

Let’s just talk about hosting itself. Some people, even though you can get a good web host today for $5 a month, will still go with a free hosting solution. While you may not think this matters, there are more problems with free hosting than you can possibly imagine including having to put up with their banner advertising, thus cheapening the look of your site, limited bandwidth, limited disk space and a whole lot of other things that can severely limit your business.

Bottom line is this. There are certain things that you really should spend the money on when it comes to running your business. Otherwise, you could be pinching pennies and losing dollars in the process.

To YOUR Success,

Steven Wagenheim

Looking for a solid 4 step plan to building your own business…FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!