Over at the Warrior Forum, one of our members, a Kevin Moriarty, brought up an interesting subject the other day about what works versus what you THINK works and he gave some examples of each. I think it was a really good thread to start and I’d like to give you my own take on the subject because quite honestly, this is something that has bugged me for a long time about home businesses and I really need to get it off my chest. I think you’ll find this valuable to you and YOUR home business if for no other reason than it might just save you from making some big mistakes, not only in what you sell but what you buy.

Look, it’s no secret…we all buy hope. We have a problem, look to the Internet for a solution, see some fancy slicked up sales page promising us the moon and quickly part with our cash hoping that maybe this promise, which seems way too good to be true, will be the answer to our prayers. Let me ask you a question. How many times have you seen such a site, parted with your hard earned cash and ended up being terribly disappointed in the results? I can speak from experience…way too many times.

Well, let’s reverse the situation. You’re the seller. You have this real fancy sales page with all these promises and somebody comes along and sees it. They’re filled with hope, so they in turn part with their hard earned money and purchase your “miracle cure”…whatever it may be. And then they find out that this thing isn’t all it’s cracked up to be and they too are terribly disappointed.

Now, let’s go back to your OWN disappointment. After purchasing this product and feeling let down, would you ever buy anything else from this person again? Most likely not. So let me ask you a question. If the same thing were to happen to you, would you expect the buyer to ever purchase another product from you again? Probably not, right?

Ultimately, this is what it comes down to. The real value of the product you’re selling better come darn close to the perceived value or you’re going to have one ticked off customer. So if you’re selling some biz op and you’re telling people that they’re going to make $30,000 a year with it, you better be darn close to that figure when all the smoke clears.

To YOUR Success,

Steven Wagenheim

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