Do you remember the old A&C routine, “Who Is On First?” That was the funniest thing I’d ever seen. Okay, you’re probably wondering what that routine has to do with your home business. Well, don’t worry. By the time you’re done reading this article, you’ll understand.

First off, the important thing you need to know about the routine itself for this analogy is that the names of the players at each base were very odd names. You had “Who” on first, “What” on second, “I Don’t Know” on third and so on. Point is, while the names were odd, they were easily remembered…kind of like when you do word association to try to remember dates, facts and figures. Many memory games use these tactics. Okay, so what does this have to do with your home business?

For every home business, regardless of what kind of business model it is, there are various points along the way. For example, let’s take a home business where you are building an opt in list to sell products. The first point of entry might be the articles you submit online in order to get prospects to your squeeze page. The second point of entry is the squeeze page itself. The third point along the way is your autoresponder series where you’re making your sales pitches. The fourth point along the way might be your sales page for your entry level product. You might then have a fifth point along the way for a higher end product that you pitch to previous buyers. You can have as many points as you like in your business model.

This is what’s important and what you get out of this. Just like with the “Who Is On First” skit, each point along the way MUST be, not only clearly defined, but memorable. It has to be something that the prospect can instantly latch onto. Some businesses do this by branding, either with their name or company name. Other businesses might do this with a slogan or a catch phrase. Still others might do this with a specific graphic that is seen every step along the way. Branding is absolutely one of the most important things that any business can do. It builds recognition and with that recognition, you can begin to build trust.

So take a look at your business model and see if you have all your points in place with something that can be easily recognized by your prospect. If you’ve done this, you’ve given yourself an excellent chance of building a name and a reputation that prospects will recognize and respect.

Even if they don’t know who is on first.

To YOUR Success,
Steven Wagenheim

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