As much as I don’t mean to, this article is going to come off as a bit of a rant against people who decide to start their own home business and try to do it on the cheap, or worse…at no cost at all. I understand that times are tough but as with anything else, you get what you pay for. And if you’re not willing to invest in your business, quite honestly, you probably shouldn’t bother at all. This article explains.

Let’s start off with something basic. If you’re going to run a home business on the Internet, there is one basic thing that you need…a web site. Now, having one consists of two things…the site itself and a hosting company to host it for you. Now, the site you can design yourself if you have the skills. No problem there. There are even free HTML editors that you can download that will do a respectable job. So far, so good.

But what about the hosting? Well, yes, there are free hosting companies…tons of them. But here is where we run into problems. See, there are serious limitations with free hosting companies. One of them is the actual look of your site. The reason these companies stay in business is because they force the people who use them to clutter up their site with their ads. This ends up making your site look TOTALLY unprofessional and, at least for the purpose of making money, worthless.

And hosting is just a basic function. What do you think happens when we start getting to the more advanced parts of running a home business? What about promotion? Sure, there are plenty of places to advertise your business for free. But what do you think the problem is with these places? Well, think about it logically. If these places are free then that means that everybody who is looking for free advertising is using them. That translates into more competition for you as far as prospects seeing your ads. The truth is, on most of these free sites, your ads will NOT be seen. So free, in this case, is worthless.

I could go on but I think you get the point. I know it sounds like a terribly old cliche, but it’s true. You really DO get what you pay for. When I first started my home business in 2003, my monthly expenses were a few hundred dollars a month…and THAT was cheap. Had I tried to do this at no cost, I would have never made it to where I am today. It just wouldn’t have been possible.

Anyway, you have to do what’s right for you. I’m just trying to show you that the free way isn’t always the best way, and in some cases…it can be downright a waste of time.

To YOUR Success,

Steven Wagenheim

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