Have you seen ClickBank’s new order page? If you’re not a product creator, maybe not. But even if you’re an affiliate marketer promoting ClickBank products, this order page does affect you as well. This article is going to fill you in on what ClickBank has done and offer an opinion on the whole thing. I think you will find this interesting reading that will hopefully put your mind to rest.

In a nutshell, what ClickBank has done is put a nice little seal on the right hand side of the order page saying that anybody should just ask for a refund if they’re not happy with their purchase. It’s as clear as day. While their refund policy is clearly stated on each sales page, this new order page really brings it to the forefront.

Okay, so why are marketers all in a tizzy about this? Quite simply, they’re afraid that anybody who makes a purchase of a ClickBank product is going to immediately see this and ask for a refund regardless of whether or not they are satisfied with the product.

This is absolute nonsense.

First of all, the ClickBank serial refunders (you people know who you are) already know about ClickBank’s liberal refund policy and don’t need to be reminded of it. They’ve been buying products and asking for refunds give minutes later since the beginning of time. This order page change is not going to matter to them one bit. And the legitimate buyers…they’re really not going to notice it or for that matter…care.

Okay, but why is ClickBank doing this? Well, answering that question is speculation at best, but I’m going to take a crack at it. See, refunds for ClickBank are no problem. They’ll issue them gladly especially since the money comes out of the product creator’s or affiliate’s account anyway. So they really lose very little. However, where ClickBank gets hit hard is with chargebacks from the customer’s bank. These chargebacks cost ClickBank money…lots of it.

My guess is, in order to cut down on the number of chargebacks, ClickBank has made the change to their order page to make it crystal clear that all a person has to do, if they are not satisfied with their purchase, is to ask for a refund. Personally, I don’t know if this is going to cut down on chargebacks or not, but I am pretty sure that it’s not going to increase the refund rate. In either case, I guess only time will tell.

To YOUR Success,
Steven Wagenheim

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