The heart and soul of your marketing is the ads that you write. Without a good ad, your marketing is going nowhere. You can have the best looking web site in the world and it doesn’t matter. If nobody sees it, you’re dead in the water. Unfortunately, getting people to your site isn’t as easy as it used to be. Your promotions have to be cutting edge. Prospects are so numb to all the hype that it’s hard getting through to them. So how do you do it? This article will give you three solid tips for killer ads that should do the trick as far as getting prospects to your web site where your sales page should do the rest of the job.

The first tip is to not sell in your ad. That’s right. Don’t give the prospect yet another sales pitch. Most likely, this will fall on deaf ears. Your best course of action is to send them an ad that actually educates them. Give them some relevant information in the ad that will actually help them with their problem without them having to spend money. They will appreciate this and be more receptive to hearing what you have to offer, which should come at the very end of the ad. This way, it doesn’t seem like you’re giving them a sales pitch, even though ultimately you are. You just have to be subtle about it.

The second tip, once you get down to the point where you are making your offer, is to make them an offer that is almost impossible to pass up. Show them the value that they’re going to get. Explain to them how all of this is going to help them and how much it could add to their bottom line each month. Then when you tell them the cost, they’ll see that this is really a great value. The key is establishing what the product is really worth before you show them what they’ll have to pay for it.

The third tip is to offer them some killer bonuses besides what you are promoting. Make these bonuses something that they can’t get anywhere else. Many times, a prospect will actually purchase your main product because of the bonuses that you offer. Naturally, you can’t offer just any old piece of junk. These bonuses have to have real value. In fact, if you make the bonuses have more value than the product itself, this can really sway a lot of fence sitters over to your side of that fence. Take a look at some of the big product launches that have bonuses attached to them…each one trying to outdo the other. It works.

If you follow these three simple tips when sending out your ads, you will find the response to them is a lot better and as a result, more sales in YOUR pocket.

To YOUR Success,

Steven Wagenheim

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