An effective ezine is one of the best ways to build a list and turn prospects into customers. The problem that many marketers have is that they don’t know how to properly manage their ezine. This article is going to give you three solid tips to make your ezine as effective as possible so that you retain subscribers longer and turn more of them into paying customers. That is, after all, the bottom line…right? So let’s get started.

The first tip is probably the most important. When you target people to subscribe to your ezine, you have to make sure that you give them plenty of incentive to want to subscribe in the first place. With so many marketers moving the free line, this gets harder and harder to do. Just offering them a free report or a follow up newsletter is not enough. You need to do both. You have to give the subscriber as much value for free as you can. You are competing with a lot of people. The more you give, the more you will get.

The second tip is to make sure that when you get a subscriber, you deliver on your promise and DON’T pitch them too often. People do NOT like to be sold to. If your ezine is nothing but one sales pitch after another, trust me, these people are going to tune you out. If you promised them a free report and a 52 week newsletter, give it to them. Don’t bombard them with sales pitches. Yes, you can occasionally mention one of your products as long as it relates to the ezine issue. But keep it low key.

Finally, you want to ask for feedback. So few ezine owners do this. If you don’t know what your subscribers are thinking, you have no way of knowing if your ezine is effective. I usually will include an issue in my ezine where I do ask for feedback. And always encourage your subscribers to contact you for help. It shows that you care and that you’re just not after their money.

Running an effective ezine is not rocket science. Make sure you’re targeting people who REALLY want what you have to offer, give them what you promised them, not pitching them to death, and ask for feedback so you can modify things that aren’t working. If you do these three simple things, you’ll have an ezine that people will enjoy being a subscriber to.

To YOUR Success,

Steven Wagenheim
Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.